Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة
- الطبع بواسطة University of Maryland, College Park
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Offered by
عن
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.الوحدات
Overview
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1
Videos
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4
Readings
1
Videos
- Preview of the Course
4
Readings
- Welcome to Developing Innovative Ideas for New Companies
- Meet Dr. James V. Green
- Connect with your Classmates
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Introduction
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1
Videos
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2
Readings
1
Videos
- Introduction to the course
2
Readings
- Our book for the course
- Reading: The Opportunity Analysis Canvas
Video Lessons
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7
Videos
7
Videos
- What is entrepreneurship?
- Who is an entrepreneur?
- Entrepreneurship, creativity, & innovation
- The world's most innovative companies
- Types of innovation
- Entrepreneurs and strategic decisions
- The opportunity analysis canvas
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activity
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1
Assignment
1
Assignment
- Entrepreneurial perspective
Further Readings and Resources (Optional)
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2
Readings
2
Readings
- "The Innovator's Dilemma" by Clayton Christensen
- "Out of Our Minds: Learning to be Creative" by Ken Robinson
Introduction
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1
Videos
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1
Readings
1
Videos
- Introduction to entrepreneurial mindset, motivations, and behaviors
1
Readings
- Reading: The Opportunity Analysis Canvas
Video Lessons
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7
Videos
7
Videos
- Entrepreneurial mindset
- Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
- Entrepreneurial motivations
- Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
- Entrepreneurial behaviors
- Risk taking in entrepreneurial decision-making
- Risk, uncertainty, and stakeholder involvement
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activity
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1
Assignment
1
Assignment
- Entrepreneurial mindset, motivations, and behaviors
Further Readings and Resources (Optional)
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1
Readings
1
Readings
- The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
Introduction
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1
Videos
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1
Readings
1
Videos
- Introduction to industry understanding
1
Readings
- Reading: The Opportunity Analysis Canvas
Video Lessons
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8
Videos
8
Videos
- Knowledge conditions
- Demand conditions
- Industry lifecycle
- Industry structure
- Competitive advantage
- Learning curve
- Complementary assets
- Reputation effects
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activity
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1
Assignment
1
Assignment
- Industry analysis
Further Readings and Resources (Optional)
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1
Readings
1
Readings
- "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
Introduction
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1
Videos
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1
Readings
1
Videos
- Introduction to customer understanding
1
Readings
- Reading: The Opportunity Analysis Canvas
Video Lessons
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10
Videos
10
Videos
- Macro changes that increase new venture opportunities
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
- Exploring real market needs
- Satisfying real market needs
- Strategic positioning
- Strategic planning
- Value innovation
- Opportunity identification
- Bonus Lecture: Business Models from the Classroom
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activities
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2
Assignment
2
Assignment
- Customer analysis
- Business plan evaluation
Further Readings and Resources (Optional)
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3
Readings
3
Readings
- "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
- "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Next Steps
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Auto Summary
"Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship" is designed for aspiring and active entrepreneurs to transform great ideas into successful companies. This foundational course, offered by Coursera, focuses on identifying and analyzing entrepreneurial opportunities, enhancing the entrepreneurial mindset, and building innovative business models. Ideal for those looking to demystify the startup process, it provides a taste of the University of Maryland's online master's degree in technology entrepreneurship. Suitable for beginners, with a Starter subscription option available.
Dr. James V. Green