- Level Professional
- المدة
- الطبع بواسطة Arizona State University
-
Offered by
عن
对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含: ● 项目现况报告 ● 营销活动 ● 项目的基本预算分析报告 ● 对管理阶层做项目阶段简报 这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.الوحدات
Course Overview ~ On-boarding
1
Assignment
- C-Suite Collaboration
1
Peer Review
- Required - Create Your IPW
1
Videos
- Welcome Wishes
1
Readings
- Building Toward the Capstone Portfolio and Presentation
CEO, CFO, CMO ~ Orientation
1
Assignment
- Quiz on Week 1 Expectations
1
Videos
- Top Tier Success - Advice for Learners
4
Readings
- Descriptions of Deliverables 1-4 (D1-4)
- Skills Review ~ Cheat Sheet for Week 1
- CEO, CFO, CMO Support
- Feedback Advice for Peer Reviews
CEO, CFO, CMO Tracks ~ Deliverable 1 (D1)
1
Peer Review
- What's Your Product? (D1)
1
Discussions
- Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZap
1
Videos
- Example Submission and Feedback (D1)
CEO, CFO, CMO Tracks ~ Deliverable 2 (D2)
1
Peer Review
- Article Summary and Analysis (D2)
1
Discussions
- Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)
1
Videos
- Example Submission and Feedback (D2)
CEO, CFO, CMO Tracks ~ Deliverable 3 (D3)
1
Peer Review
- Core Story: Economic / Market Conditions (D3)
1
Discussions
- Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)
1
Videos
- Example Submission and Feedback (D3)
CEO, CFO, CMO Tracks ~ Deliverable 4 (D4)
1
Peer Review
- Core Story: Customer meets Product (D4)
1
Discussions
- Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)
1
Videos
- Example Submission and Feedback (D4)
Week 2 Overview CEO / CFO / CMO
1
Videos
- Top Tier Success~Advice for Learners
2
Readings
- CEO, CFO, and CMO Action Items ~ IPW Update
- Skills Review ~ Week 2 Cheat Sheet
CEO Track: Deliverables 5 & 6 (D5, D6)
1
Assignment
- CEO: Quiz on Week 2 Expectations
1
Peer Review
- CEO: Email & Agenda (D5 & D6)
1
Discussions
- Week 2 ~ CEO Break Out Forum - Help with Email and Agenda Writing
1
Videos
- CEO: Example Submission and Feedback (D5 & D6)
1
Readings
- CEO Support: Agenda and Email Writing
CFO Track: Deliverables 5 & 6 (D5, D6)
1
Assignment
- CFO: Quiz on Week 2 Expectations
1
Peer Review
- CFO: SWOT Analysis & Email (D5 & D6)
1
Discussions
- Week 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or Email
1
Videos
- CFO: Example Submission and Feedback (D5 & D6)
1
Readings
- CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)
CMO Track: Deliverables 5 & 6 (D5, D6)
1
Assignment
- CMO: Quiz on Week 2 Expectations
1
Peer Review
- CMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)
1
Discussions
- Week 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action Items
1
Videos
- CMO: Example Submission and Feedback (D5 & D6)
1
Readings
- CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)
Week 3 Overview - CEO / CFO / CMO
1
Videos
- Top Tier Success Advice for Learners
2
Readings
- CEO, CFO, and CMO Action Items ~ IPW Update
- Skills Review ~ Week 3 Cheat Sheet
CEO Track: Deliverables 7 & 8 (D7 & D8)
1
Assignment
- CEO: Quiz on Week 3 Expectations
2
Peer Review
- CEO: Business Philosophy - Purpose (Why) Statement (D7)
- CEO: Mission Statement (D8)
1
Discussions
- Week 3 ~ CEO Breakout Forum - Help with Why and Mission Statements
2
Videos
- Example Submission and Feedback (D7)
- Example Submission and Feedback (D8)
2
Readings
- CEO Support: Help with "Why" Statement (D7)
- CEO Support: Help with your Mission Statement (D8)
CFO Track: Deliverables 7 & 8 (D7 & D8)
1
Assignment
- CFO: Quiz on Week 3 Expectations
2
Peer Review
- CFO: Purpose (Why) Statement (D7)
- CFO: Measurable Success Factors (D8)
1
Discussions
- Week 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success Factors
2
Videos
- Example Submission and Feedback (D7)
- Example Submission and Feedback (D8)
2
Readings
- CFO Support: Help with "Why" Statement (D7)
- CFO Support: Help with Success Factors (D8, D9)
CMO Track: Deliverables 7 & 8 (D7 & D8)
1
Assignment
- CMO: Quiz on Week 3 Expectations
2
Peer Review
- CMO Purpose (Why) Statement (D7)
- CMO: Market Analysis - Competition (D8)
1
Discussions
- Week 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market Analysis
2
Videos
- Example Submission and Feedback (D7)
- Example Submission and Feedback (D8)
2
Readings
- CMO Support: Help with "Why" Statement (D7)
- CMO Support: Help with Market Analysis (D8)
Week 4 Overview - CEO / CFO / CMO
1
Videos
- Top Tier Success ~ Advice for Learners
2
Readings
- CEO, CFO, and CMO Action Items ~ IPW Update
- Skills Review ~ Week 4 Cheat Sheet
CEO Track: Deliverables 9 & 10 (D9 & D10)
1
Assignment
- CEO: Quiz on Week 4 Expectations
1
Peer Review
- CEO: 90-Second Pitch (D9 & D10)
1
Discussions
- Week 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and Presentation
1
Videos
- CEO Example Submission and Feedback (D9 & D10)
1
Readings
- CEO Support: Help with your Elevator Pitch (D9 & D10)
CFO Track: Deliverables 9 & 10 (D9 & D10)
1
Assignment
- CFO: Quiz on Week 4 Expectations
1
Peer Review
- CFO Slide Presentation with Chart/Graph (D9 & D10)
1
Discussions
- Week 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/Graph
1
Videos
- CFO Example Submission and Feedback (D9 &10)
1
Readings
- CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)
CMO Track: Deliverables 9 & 10 (D9 & D10)
1
Assignment
- CMO: Quiz on Week 4 Expectations
1
Peer Review
- CMO: Mock Up of Marketing/Sales Piece (D9 & D10)
1
Discussions
- Week 4 - CMO Breakout Forum ~ Help with Mock Up and Presentation
1
Videos
- CMO: Example Submission and Feedback (D9 &10)
1
Readings
- CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)
Final Project
2
Peer Review
- Capstone Portfolio
- 3-Minute Business Presentation
1
Discussions
- Last-Minute Questions? Help Each Other!
3
Videos
- How to Begin? Watch Wanda Walk Through Her Process
- Example Submission and Feedback (Final Pitch)
- Congratulations! You Did It!
2
Readings
- Final Portfolio Support: Help with your Final Slide Deck
- Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation

Andrea Mürau Haraway

Wanda Huber

Jenny Young