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Our Courses
Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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English
Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Self Paced
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1
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English
Customer-Centric Enterprise: Scale Product Lifecycle Management
Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
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Self Paced
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10
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English
Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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13
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English
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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10
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English
Fundamentals of Digital Marketing
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
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10
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English
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
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21
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English
Services Marketing: Concepts & Applications
Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
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Self Paced
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21
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English
Marketing Management
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
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21
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English
Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
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Course by
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21
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English
Launching New Ventures
Transform a promising entrepreneurial opportunity into a venture concept proposal, and launch it as a business. Learn the key steps in the venture creation process, including feasibility analysis, marketing and fundraising.
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Self Paced
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35
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English
Sustainable Agri-food Marketing
This course examines the principles and practices of sustainable marketing in the agri-food industry and marketing’s role in the creation and management of relationships with customers and other stakeholders.
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Self Paced
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2
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English
Marketing Essentials Final Exam
A comprehensive exam covering the Marketing Essentials courses.
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33
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English
Marketing Operations
Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.
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26
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English
Marketing Foundations
Examine the basic building blocks of marketing as a part of the overall business strategy.
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88
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English
Customer Centric Marketing for Entrepreneurs
Design a marketing campaign and learn how to create brand excitement and attract engaged customers!
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Self Paced
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English
Marketing Fundamentals: Who Is Your Customer?
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
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Course by
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Self Paced
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20
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English
Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
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Course by
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Self Paced
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English
Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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English
Consumer Psychology in the Financial Industry
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.
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Self Paced
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English
Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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Self Paced
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English
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Self Paced
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English
Prescription Drug Regulation, Cost, and Access: Current Controversies in Context
Understand how the FDA regulates pharmaceuticals and explore debates on prescription drug costs, marketing, and testing.
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Self Paced
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6
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English
Ethical Decision-Making: Cultural and Environmental Impact
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
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Self Paced
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English
Introduction to Marketing
An introduction to the role of marketing in a competitive marketplace.
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40
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English