Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Customer-Centric Enterprise: Scale Product Lifecycle Management
Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
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Course by
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Self Paced
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10
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English
The Product Lifecycle: A Guide from start to finish
In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages Note: This course works best for learners who are based in the North America region.
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Course by
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Self Paced
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3 hours
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English
Sensing Consumer Insights
In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI). Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing.
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Course by
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Self Paced
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14 hours
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English
Brand and Product Management
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
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Course by
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14 hours
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English