Our Courses

Meta Marketing Analytics

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.

• Course by
• Self Paced
• English

Marketing Channel Governance

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present.

• Course by
• Self Paced
• 9 hours
• English

Salesforce Sales Development Representative

If you’ve always wanted a rewarding career, the tech sales industry may be the path for you. If you’re an ambitious problem-solver who likes to win, you’ll find tech sales not only fulfilling, but lucrative as well. As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems.

• Course by
• Self Paced
• English

Principles of Accounts Payable and Receivable Management

This course is for those interested in starting a career in bookkeeping. The course builds on the knowledge and skills covered in the first course in this professional certificate, Fundamentals of Accounting and Reporting, and dives deeper into accounts payable and receivable management. You will not only learn concepts related to accounts payable and receivable, but also demonstrate the basic concepts of computerized accounting using Tally.

• Course by
• Self Paced
• 35 hours
• English

Finance for Technical Managers

In Finance for Technical Managers, you will explore the fundamental principles of financial management. Topics include understanding and interpreting a company’s financial statements, the time value of money and its role in evaluating the economic viability of different projects, and the annual capital budgeting process every company performs when selecting which projects to fund. In addition, you will cover some highly practical topics, such as how to determine product costs, establishing a department’s annual budget, and ways of forecasting future sales.

• Course by
• Self Paced
• English

Income Features in ProfitBooks

By the end of this project you will be able to use ProfitBooks to manage your small business’ income. You will learn about sales orders, invoices, services, and estimates. You will be able to take a sales order from beginning to end in the system, as well as reconcile invoices attached to sales orders. As you continue through the project you will learn how to manage inventory, add services, and create estimates for customers. You will gain the fundamentals to manage income using ProfitBooks. ProfitBooks hosts your information on the secure and widely-trusted Amazon Web Services (AWS).

• Course by
• Self Paced
• 3 hours
• English

Introduction to Logic and Critical Thinking

By taking Introduction to Logic and Critical Thinking you will improve your ability to identify, analyze, and evaluate arguments by other people (including politicians, used car salesmen, and teachers) and also to construct arguments of your own in order to convince others and to help you decide what to believe or do. This specialization introduces general standards of good reasoning and offers tools to improve your critical thinking skills. These skills will help you determine when an argument is being given, what its crucial parts are, and what it assumes implicitly.

• Course by
• Self Paced
• English

Lead Management in Salesforce

The second course in the Salesforce Sales Operations Professional Certificate, Lead Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage leads in a real world business setting. This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process.

• Course by
• Self Paced
• 65 hours
• English

Professional Selling: 3 Steps to High-Performance

This specialization is intended for salespeople who want to take their skills to the next level. It uses an approach that includes the latest best practices from empirically-driven research and field-tested practices. This specialization features high-quality, professional video production along with challenging assignments. Together, the content is designed to be valuable to you as a sales rookie, a veteran professional, or sales leader.

• Course by
• Self Paced
• English

Sales Training for High Performing Teams

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.

• Course by
• Self Paced
• English

Strategic Sales Management

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process.

• Course by
• Self Paced
• English

Analyze Sales Data with LibreOffice Base Queries

By the end of this project, you will have developed LibreOffice Base queries that provide data for use in sales analysis. An organization that sells products or services finds it useful to know which products are selling, whether they are priced appropriately, and which customers are purchasing them. Providing that kind of data gives the organization better targets for fine tuning its product mix and customer base. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

• Course by
• Self Paced
• 3 hours
• English

Expenses in ProfitBooks

ProfitBooks is an online accounting and payroll management software for small businesses. It allows users to organize offices finances and track all activities related to their business. This free online tool allows you to manage your money without accounting knowledge, grow sales with powerful invoicing tools, track inventory with ease, and run your business with total confidence. This project will take a deeper look into the Expenses tab in Profitbooks. We will explore the functions and features Profitbooks has to offer small business owners for managing their business expenses.

• Course by
• Self Paced
• 3 hours
• English

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

• Course by
• Self Paced
• English

Food & Beverage Management

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart.

• Course by
• Self Paced
• 14 hours
• English

Lead Management with HubSpot

In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot’s tools. After learning the importance of lead management within the context of the buyer’s journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You’ll learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well.

• Course by
• Self Paced
• English

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

• Course by
• Self Paced
• English

Competing in a Customer-Centric World by Don Peppers

A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.

• Course by
• Self Paced
• English

Supply Chain Management Tools and Techniques

Learn skills and tools that support supply chain operation, including Aggregate Planning, Sales Order Fulfillment, Lean, Sustainability and Team Dynamics ​- part of the ISCEA CSCA - Certified Supply Chain Analyst - Internationally Recognized Certificate

• Course by
• Self Paced
• English

Forecasting Techniques for Slow and Rapidly Changing Demand

Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

• Course by
• English

Platform Product Essentials

Gartner Research predicts that by 2024, 65% of application development projects will rely on low-code no-code (LCNC) development.

• Course by
• Self Paced
• 21
• English

Customer-Centric Enterprise: Scale Product Lifecycle Management

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

• Course by
• Self Paced
• 10
• English

Sales Enablement & Analytics

Learn how to use data, tools, and technology to drive productivity and set yourself apart as sales leader.

• Course by
• Self Paced
• English