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Our Courses
Lead Management in Salesforce
The second course in the Salesforce Sales Operations Professional Certificate, Lead Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage leads in a real world business setting. This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process.
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Course by
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Self Paced
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65 hours
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English
Internet Giants: The Law and Economics of Media Platforms
This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution.
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Course by
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60 hours
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English
Sales and CRM Overview
This course is the first of a series that aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This course is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. In this course, you will be introduced to essential concepts like the fundamentals of the sales process.
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Course by
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Self Paced
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44 hours
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English
Principles of Accounts Payable and Receivable Management
This course is for those interested in starting a career in bookkeeping. The course builds on the knowledge and skills covered in the first course in this professional certificate, Fundamentals of Accounting and Reporting, and dives deeper into accounts payable and receivable management. You will not only learn concepts related to accounts payable and receivable, but also demonstrate the basic concepts of computerized accounting using Tally.
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Course by
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Self Paced
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35 hours
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English
Business English: Marketing and Sales
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
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Course by
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Self Paced
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32 hours
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English
Connected Planning in Action
The Connected Planning in Action course will be deprecated at the end of January 2025. Please plan to complete all coursework by that time, and save any notes you wish to keep outside of Coursera to ensure future access. Effective planning isn’t just an annual top-down strategic planning and budgeting exercise. To adapt in the turbulent global economy, successful organizations plan in real-time, across the organization, at all times.
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Course by
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Self Paced
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31 hours
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English
Reports, Dashboards, and Customer Success in Salesforce
The fourth course in the Salesforce Sales Operations Professional Certificate — Reports, Dashboards, and Customer Success in Salesforce — is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, how to use tools in Salesforce to improve customer service at a business, how to leverage data in Salesforce to improve the overall performance of a sales team, and the path to becoming a Salesforce administrator. This fourth course goes into more depth on how a sales operations specialist would use Sa
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Course by
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Self Paced
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31 hours
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English
Marketing Strategy Capstone Project
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results.
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Course by
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Self Paced
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30 hours
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English
Boosting Productivity through the Tech Stack
This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversational Selling Playbook for SDRs. This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time.
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Course by
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Self Paced
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30 hours
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English
Opportunity Management in Salesforce
The third course in the Salesforce Sales Operations Professional Certificate, Opportunity Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage opportunities and close sales deals in a real world business setting. This third course will give you a foundational understanding of how to help sales teams optimize the opportunity management process.
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Course by
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Self Paced
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29 hours
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English
The Digital Marketing Revolution
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.
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Course by
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Self Paced
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27 hours
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English
Multistate Taxation
This course will examine state and local tax laws prevalent in the United States today. The course will consider the historical progression of state and local taxation, the power of states to tax (and the limitations on that power), and planning strategies for minimizing the impact of state and local taxation. Discussions will focus on income taxes, sales taxes, and property taxes. If you enjoy this course, consider enrolling in our online graduate Accounting program.
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Course by
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Self Paced
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26 hours
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English
Conversational Selling Playbook for SDRs
This is Course 3 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development and Course 2: Foundations for Interviewing with Confidence. This course will dive into the 8 principles of SV Academy’s Conversational Selling Methodology, which will optimize you for success. You’ll be able to integrate these principles not only in the real world, but in your career.
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Course by
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Self Paced
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25 hours
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English
Salesforce Reporting
Salesforce Reporting focuses on how the micro-level changes in Salesforce affect the macro level of the user experience. In this course, you will focus on creating custom objects, field dependencies, and work flows to track accounts or services. It is also important that you maintain data clean for your organization and you will work with creating reports, managing data, and creating full reports and dashboards. Lastly, you will focus on your customer base with Salesforce Service Cloud to maintain engagement through your services.
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Course by
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Self Paced
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24 hours
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English
Introduction to Market Research
Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications.
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Course by
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Self Paced
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24 hours
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English
Launch Strategy: 5 Steps to Capstone Experience
This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course.
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Course by
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Self Paced
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24 hours
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English
Salesforce Basics
In this course, you will learn about what the world’s number one Customer Relationship Manager (CRM) system has to offer. You will begin this course by understanding the components that Salesforce leverages to make it an optimal system. You will learn about the basics in Lightning for Sales, Community Cloud and Marketing, and understanding how to secure your Salesforce Organization and Manage Permissions. These tools will serve as building blocks to implementing Salesforce into any organization.
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Course by
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Self Paced
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24 hours
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English
Business English: Meetings
This course will teach you vocabulary and skills related to participating in meetings. You will learn terms and phrases used both in email and in speaking to arrange, participate in, and conclude meetings.
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Course by
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Self Paced
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24 hours
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English
Fundamentals of entrepreneurship in the family business
Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment.
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Course by
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Self Paced
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23 hours
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English
Resumen de ventas y CRM
Este curso es el primero de una serie que tiene como objetivo enseñarle las habilidades básicas de Salesforce que le prepararán para una variedad de roles de ventas de nivel inicial, incluido el puesto de especialista en operaciones de ventas. Este curso está diseñado para principiantes. No es necesario tener experiencia previa en Salesforce, ventas o CRM para tener éxito. En este curso, se le presentarán conceptos fundamentales como los fundamentos del proceso de ventas.
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Course by
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Self Paced
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22 hours
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Spanish
Models & Frameworks to Support Sales Planning
Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management.
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Course by
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Self Paced
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22 hours
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English
Retail Customer Service
The Retail Customer Service course examines the day-to-day tasks that will be tackled in a retail customer service setting, including advanced skills such as returns and exchanges. You will apply guidelines for transactions such as sales, returns, exchanges, and data entry for customer information in real simulations. You will also observe the skills within a retail community location, evaluating the types of tasks observed and shared with a group of peers.
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Course by
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Self Paced
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22 hours
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English
New Product Development - develop your own new product
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects.
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Course by
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Self Paced
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21 hours
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English
Practical Guide to Navigating Professional Relationships
This is Course 5 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, 3: Conversational Selling Playbook for SDRs, and 4: Boosting Productivity through the Tech Stack. In this course, you’ll develop ‘power’ skills that are often overlooked but can actually determine success in your role.
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Course by
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Self Paced
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20 hours
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English
Groundwork for Success in Sales Development
This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.
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Course by
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Self Paced
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20 hours
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English