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Our Courses
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges. In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies.
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Course by
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Self Paced
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16 hours
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English
تجربة العملاء وخلق القيمة
في ظل احتدام التنافس وتعدد المتغيرات التي تطرأ على الأسواق، أصبحت تجربة العملاء وطرق زيادة قيمة المنتج (Customer Experience and Value Creation) من أهم عناصر تفوق المؤسسات وأهم أسباب استمراريتها، مما ترتب عليه سعي واجتهاد الشركات كي تخلق ميزة تنافسية لمنتجاتها، وذلك من خلال تقديم قيمة أكبر للعملاء ومحاولة تقديم تجارب متميزة عند استخدام العملاء لكل منتج من المنتجات. هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها. إذا كنت من المهتمين بفهم تجربة العملاء وخلق القيمة، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فه
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Course by
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Self Paced
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1 hour
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Arabic
Financial Markets and Instruments
This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. The beauty of a modern decision-making framework is that it can be used to understand value creation at any level – the individual or business or societal. The applications however become increasingly complex as your lens expands from the individual to the corporate/nonprofit to the global society. There are two building blocks of modern decision making – time value of money and risk. This is because all decisions are made with consequences for the future which, in turn is uncertain.
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Course by
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Self Paced
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18 hours
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English
Corporate Financial Decision-Making for Value Creation
In this course, participants will learn about the key financial decisions modern corporations face, as well as the alternative methods that can be employed to optimize the value of the firm’s assets. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).
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Course by
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Self Paced
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11 hours
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English
What Are the 4 A’s of Marketing - Jagdish Sheth
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
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Course by
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Self Paced
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English
Capstone Value Creation through Innovation
Time to test your knowledge! You are ready - this course breaks it all down to one major assignment per week! This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization.
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Course by
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Self Paced
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69 hours
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English
Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation
Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television - now known to billions today as Siri and HDTV. So why do more than 50 percent of businesses fail?
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Course by
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Self Paced
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3 hours
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English
Strategic management: Be competitive
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness.
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Course by
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Self Paced
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21 hours
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English
Value and Individual Decision Making
This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. It is an introduction to time value of money and will help the learner understand the basics of finance with the ultimate goal of valuing a company from a societal lens. The beauty of the modern decision-making framework is that it can be used to understand value creation at any level – the individual, the corporate or nonprofit entity level and from the point of view of society.
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Course by
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Self Paced
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26 hours
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English
Sales Strategy
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process.
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Course by
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Self Paced
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16 hours
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English
Risk, Return and Valuation
This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”, with a follow-on project-based course on understanding and evaluating a business focused on addressing a societal issue. The beauty of a modern decision-making framework is that it can be used to understand value creation at any level – the individual or business or societal. The applications however become increasingly complex as your lens expands from the individual to the corporate/nonprofit to the global society.
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Course by
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Self Paced
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34 hours
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English
Value and Business Decision Making
This course is part of a Specialization titled “Strategy and Finance for a Lifecycle of a Social Business”. It is an introduction to time value of money and will help the learner understand the basics of finance with the ultimate goal of valuing a company from a societal lens. The beauty of the modern decision-making framework is that it can be used to understand value creation at any level – the individual, the corporate or nonprofit entity level and from the point of view of society.
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Course by
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Self Paced
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30 hours
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English
Marketing - Delivering the Value Proposition
Examine the process of branding and its relationship to value creation.
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Course by
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26
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English
Sales & Marketing Alignment
Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions.
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Course by
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Self Paced
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16 hours
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English
Principles of Sustainable Finance
Finance is widely seen as an obstacle to a better world. Principles of Sustainable Finance explains how the financial sector can be mobilized to counter this. Using finance as a means to achieve social goals we can divert the planet and its economy from its current path to a world that is sustainable for all.
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Course by
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Self Paced
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17 hours
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English
The Strategist's Challenge
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
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Course by
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Self Paced
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5 hours
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English
Supply Chain Management: A Learning Perspective
As a human being, we all consume products and/or services all the time. This morning you got up and ate your breakfast, e.g., eggs, milk, bread, fresh fruits, and the like. After the breakfast, you drove your car to work or school. At your office, you used your computer, perhaps equipped with 27” LCD monitor. During your break, you drank a cup of coffee and played with your iPhone. So on and so forth. You probably take it for granted that you can enjoy all of these products.
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Course by
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Self Paced
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18 hours
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English
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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English
Strategic Sales Management
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process.
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Course by
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Self Paced
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English
Strategic Management and Innovation
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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Course by
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Self Paced
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English
Foundations of Business Strategy
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
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Course by
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Self Paced
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9 hours
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English
The Language and Tools of Financial Analysis
In this course, participants will learn the foundations of accounting principles and financial analysis, develop an understanding of the links between these, and the measurement of value creation at the firm level. This is the first course in a four-course Specialization on the Essentials of Corporate Financial Analysis and Decision-Making, created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon). View the MOOC promotional video here: http://tinyurl.com/jeoa83t
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Course by
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Self Paced
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11 hours
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English
Building Your Leadership Skills
When taking this course, you will raise your own self-awareness and gain self-confidence for a better leadership. You will discover a new approach to leadership based on trust and sense. The “Savoir-Relier” leadership, a new approach of leadership, taught to HEC MBA’s student and top executives, enables better team leadership and encourages relationships between people in spite of their differences of opinion. You will develop relational skills, self-knowledge and self-awareness on the way to unfold your own leadership style.
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Course by
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Self Paced
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18 hours
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English
Corporate Finance I: Measuring and Promoting Value Creation
In this course you will learn how to use key finance principles to understand and measure business success and to identify and promote true value creation. You will learn how to use accounting information to form key financial ratios to measure a company’s financial health and to manage a company's short-term and long-term liquidity needs. You will also learn how to use valuation techniques to make sound business investment and acquisition decisions.
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Course by
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Self Paced
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24 hours
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English