Our Courses

¿Cómo funcionan las marcas?

¿Cómo funcionan las marcas?

En este primer estaremos curso se estará revisando el manejo correcto de la marca en los negocios el cual es fundamental para crear una ventaja competitiva y así diferenciarse de sus competidores para dar sustentabilidad a la empresa en el largo plazo y consolidarse en sus mercados. Durante este curso analizaremos los elementos básicos que conforman la gestión y el manejo de una marca, así como los elementos básicos que la componen.

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  • Spanish
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¿Qué son los medios sociales?

¿Qué son los medios sociales?

El curso en línea abierto y masivo (Massive Open Online Course, MOOC) “¿Qué son los medios sociales?” está destinado a empresarios, ejecutivos y profesionales del marketing que quieren mejorar considerablemente sus capacidades para potenciar su estrategia en los medios sociales con métodos efectivos y eficaces. Con este curso práctico y útil, no solo aprenderás cómo usar los medios sociales para fortalecer tu identidad profesional,sino que también llevarás a la práctica lo que aprendiste.

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  • Spanish
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A Organização Centrada na Jornada do Cliente

A Organização Centrada na Jornada do Cliente

Nossas boas-vindas ao Curso A Organização Centrada na Jornada no Cliente. Neste curso, você aprenderá que objetivos de negócio de uma empresa somente podem ser atingidos se houver co-criação de valor entre seus profissionais e fornecedores. Para tanto, os clientes devem estar no centro de suas definições e atividades.

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  • Portuguese
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A Start Guide: Product Marketing Using G Suite

A Start Guide: Product Marketing Using G Suite

In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU). Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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  • 2 hours
  • English
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Abrechnung und Zahlung auf Pinterest

Abrechnung und Zahlung auf Pinterest

Am Ende dieses Projektes wirst du alles bezüglich Abrechnung und Zahlung auf Pinterest gelernt haben. Du wirst gelernt haben deine Abrechnungsinformation einzurichten und welche verschiedene Arten von Zahlungsmöglichkeiten Pinterest anbietet. Du wirst ebenfalls gelernt haben wie du einen Zahlungsplan einstellst und benutzt. Obwohl Pinterest dich nicht direkt für Webseitenbesuche bzw. Pinbesuche bezahlt, wirst du einige alternative Möglichkeiten kennenlernen mit Pinterest Geld zu verdienen.

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  • 3 hours
  • German
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Administração de Sistemas e Serviços de Infraestrutura de TI

Administração de Sistemas e Serviços de Infraestrutura de TI

Este curso guiará você do manuseio de um único computador para uma frota inteira. A administração de sistemas é a área da TI responsável pela manutenção de sistemas de computador confiáveis em um ambiente multiusuário. Neste curso, você verá os serviços de infraestrutura que mantém todas as organizações, grandes e pequenas, funcionando. Vamos nos aprofundar na nuvem para entender tudo, desde as configurações de infraestrutura em nuvem mais comuns até o gerenciamento de recursos em nuvem.

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  • Portuguese
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Administración de las Tecnologías de la Información

Administración de las Tecnologías de la Información

Este curso presenta una introducción a las operaciones de una empresa y sus procesos de negocio, así como a los sistemas de información que deben soportarlos, con el objeto de materializar y potenciar la estrategia de negocio. Los objetivos son: • Comprender el rol de operaciones e IT dentro de una organización. • Conocer y aplicar los distintos aspectos del management de procesos y sistemas de información de una empresa. • Reconocer los principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio. • Comprender las capacidades, el rol y responsabilidades

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  • Spanish
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Administración de sistemas y servicios de infraestructura de TI

Administración de sistemas y servicios de infraestructura de TI

Este curso te hará pasar de trabajar en una sola computadora a una flota completa. La administración de sistemas es el campo de TI que es responsable de mantener sistemas informáticos confiables en un entorno multiusuario. En este curso, aprenderás sobre los servicios de infraestructura que mantienen en funcionamiento a todas las organizaciones, grandes y pequeñas. Nos sumergiremos en la nube para que puedas comprender todo, desde las configuraciones típicas de infraestructura de la nube hasta cómo administrar los recursos en ella.

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  • Spanish
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Administrasi Sistem dan Layanan Infrastruktur TI

Administrasi Sistem dan Layanan Infrastruktur TI

Materi ini akan membantu Anda beralih dari hanya mengerjakan satu komputer menjadi menangani seluruh armada komputer. Administrasi sistem adalah bidang TI yang bertanggung jawab atas pemeliharaan sistem komputer yang andal di lingkungan multi-pengguna. Pada materi ini, Anda akan belajar tentang layanan infrastruktur yang membuat semua organisasi, baik besar maupun kecil, tetap aktif dan berjalan. Kita akan membahas lebih jauh mengenai cloud sehingga Anda akan memahami semuanya, mulai dari penyiapan infrastruktur cloud hingga cara mengelola sumber daya cloud.

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  • 28 hours
  • Indonesian
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Advanced Content and Social Tactics to Optimize SEO

Advanced Content and Social Tactics to Optimize SEO

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

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  • 18 hours
  • English
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Advanced Search Engine Optimization Strategies

Advanced Search Engine Optimization Strategies

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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  • 25 hours
  • English
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Advertise and grow your business on Facebook with Canva

Advertise and grow your business on Facebook with Canva

By the end of this project, you will know how to use Canva to promote and advertise your business on Facebook. You will learn how to create a Facebook Ad, a Facebook Post and a Facebook Cover with the help of Canva. We will use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements. Creating high quality advertisements is the perfect way to proactively engage with your target audience.

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  • 4 hours
  • English
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Advertise YouTube Videos with Zapier

Advertise YouTube Videos with Zapier

Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting about a new YouTube video upload. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your YouTube Channel to Zapier and then send out automated social media messages to your owned social media accounts whenever a new video is posted. This will save you time and allow you to share your video content with your audience immediately - rather than when you remember too!

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  • 3 hours
  • English
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Advertising and E-commerce on TikTok

Advertising and E-commerce on TikTok

This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

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  • 4 hours
  • English
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Advertising with Meta

Advertising with Meta

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

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  • 23 hours
  • English
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Akamai Customer Consulting and Support

Akamai Customer Consulting and Support

Are you interested in end-to-end project management? Want to deliver the best solutions to our customers while collaborating with teams from all over the world? You will never stop learning in this fast-moving environment and across our cutting-edge technologies. This beginner level certificate is designed to provide you with in-demand skills that range from internet technology fundamentals, networking, operating systems and problem solving techniques. This certificate program consists of 6-courses, developed by Akamai, that are self-paced and can be completed over 6-months.

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  • English
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An Introduction to Credit Risk Management

An Introduction to Credit Risk Management

What is credit risk? Why is it so important, in modern economies, to correctly deal with it? This course combines theory with practice to answer these questions.

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  • 32
  • English
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Análise de Dados Quantitativos

Análise de Dados Quantitativos

Nossas boas-vindas ao Curso Análise de Dados Quantitativos. Neste curso, serão discutidas as principais técnicas de análise de dados, para que você tenha uma visão geral das opções que estão disponíveis para o planejamento da pesquisa de mercado e a obtenção de análises que realmente respondam às questões de pesquisa de mercado colocadas no momento do planejamento e desenho da pesquisa. Ao final deste curso, você será capaz de atuar na análise de cenários complexos de mercado, ao identificar técnicas de análise quantitativa adequadas e aplicá-las para o resumo e interpretação dos dados, auxi

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  • Portuguese
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Analíticas de Marketing Digital

Analíticas de Marketing Digital

Esta especialidad está enfocada a: Marketing Managers, Social Media Managers, SEO Managers. Entender la importancia que tienen las métricas en Marketing, haciendo un enlace entre lo tradicional y lo digital, con la intención de proporcionar las habilidades para desarrollar y editar sitios web para hacerlos más atractivos para los motores de búsqueda, mejorando el rango de los sitios web en los resultados y listados de los motores de búsqueda.

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  • Spanish
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Analíticas en Páginas Web

Analíticas en Páginas Web

En este segundo curso se provee al participante de los fundamentos básicos del análisis de sitios y páginas web en sus diferentes modalidades, incluyendo los de comercio digital. Además, brinda al estudiante las herramientas para evaluar la efectividad de las campañas utilizadas para generar tráfico a estos sitios a través de los anuncios en buscadores y sitios en general. Incluye también la medición de la eficiencia de las campañas de correo electrónico.

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  • Spanish
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Analíticas y Métricas de Marketing

Analíticas y Métricas de Marketing

En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el mercado y la importancia en el uso de Google Analytics. También será relevante identificar los principales objetivos comerciales y de marca a través del uso de las herramientas y métricas de analítica web. Los objetivos del curso son los siguientes: 1.

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  • Spanish
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Analysis and Interpretation of Data

Analysis and Interpretation of Data

This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data preparation, scale internal consistency, appropriate data analysis and the Pearson correlation. We will look at statistics that can be used to investigate relationships and discuss statistics for investigating relationships with a focus on multiple regression.

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  • 22 hours
  • English
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Analyze Digital Marketing Spend in Tableau

Analyze Digital Marketing Spend in Tableau

Tableau is widely recognized as one of the premier data visualization software programs.

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  • 3 hours
  • English
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Analyze Website Visitors with Google Analytics Segments

Analyze Website Visitors with Google Analytics Segments

In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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  • 3 hours
  • English
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Analyzing Market Attractiveness Using Creately

Analyzing Market Attractiveness Using Creately

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.

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  • 3 hours
  • English
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