Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Human Resources: Acquiring and Managing Talent in the 21st Century
As organizations strive to remain competitive, strategic talent management remains at the forefront to develop its culture and drive business success. HR professionals and organizational leaders are charged with prioritizing the recruitment and retention of dynamic people in alignment with the organization’s mission, vision, and goals, all the while engaging, developing, and empowering employees to invest in the org’s success – creating an exponential return on investment.
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Course by
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55
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English
Create a Business Case Template in Microsoft Word
In the world of business, everything must be justified. Sometimes action is justified by safety, other times it’s a process improvement. Yet, in almost all cases, those who allocate funds are interested in the finances of a project: both the cost and the return on investment. This project will help you create a template for conveying all of the necessary basic information for your project.
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Course by
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Self Paced
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3 hours
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English
Product Roadmap Recovery in Miro
By the end of this project, you will be able to create an analysis-driven product roadmap, test it for risk and return on investment, and identify areas for strategic improvements.
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Course by
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Self Paced
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4 hours
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English
Sensing Consumer Insights
In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI). Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing.
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Course by
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Self Paced
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14 hours
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English
Analysis and Interpretation of Data
This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data preparation, scale internal consistency, appropriate data analysis and the Pearson correlation. We will look at statistics that can be used to investigate relationships and discuss statistics for investigating relationships with a focus on multiple regression.
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Course by
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Self Paced
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22 hours
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English
Building Test Automation Framework using Selenium and TestNG
Selenium is one of the most widely used functional UI automation testing tools and TestNG is a brilliant testing framework. Test automation frameworks are a set of guidelines or rules for writing test cases. They can reduce maintenance costs and testing efforts and will provide a higher return on investment (ROI) for teams looking to optimize their processes. Testing guidelines include coding standards, test-data management, defining object repositories, reporting guidelines, and logging strategies. Through hands-on, practical experience, you will go through concepts writing reusable and s
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Course by
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Self Paced
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3 hours
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English
Mercadeo analítico
Las organizaciones grandes y pequeñas están inundadas de datos sobre las elecciones de los consumidores. Pero esa riqueza de información no siempre se traduce en mejores decisiones. Saber cómo interpretar los datos es el desafío, y se espera que los mercadólogos en particular usen cada vez más la analítica para informar y justificar sus decisiones. El mercadeo analítico permite que los mercadólogos midan, gestionen y analicen el rendimiento de las actividades de mercadeo para maximizar su eficacia y optimizar el retorno de la inversión (Return On Investment, ROI).
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Course by
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Self Paced
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Spanish
Assess for Success: Marketing Analytics and Measurement
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals.
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Course by
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Self Paced
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26 hours
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English
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).
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Course by
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16 hours
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English