Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Business Intelligence and Competitive Analysis
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project.
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Course by
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Self Paced
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11 hours
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English
CAPSTONE: Your Leadership Challenge
Welcome to the capstone project course in the Coursera Inspirational Leadership Specialization! In the next 6 weeks you'll apply the skills you learned in the Specialization to tackle a real world leadership challenge. To better meet your own goals of taking this Specialization, we will provide one capstone project: -Personal leadership challenge; You'll select one project to implement and will receive assessments from your Capstone peers.
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Course by
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Self Paced
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18 hours
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English
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
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Course by
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Self Paced
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5 hours
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English
Using Porter's Five Forces Model for Competitive Analysis
By the end of this guided project, you will be able to use the Porter’s Five Force model to determine the attractiveness and profitability potentials of your industry. The Five Forces is a model that was drawn from industrial organization economics to identify and describe the fundamental economic forces that shape every industry. The five forces are competition in the industry, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. These forces determine the intensity of competition and hence the attractiveness and profitability of an industry.
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Course by
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Self Paced
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3 hours
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English
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
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Course by
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Self Paced
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47 hours
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English