Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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Course by
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Self Paced
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English
Research for Impact
This course is about the Research for Impact approach - a set of principles and practices that will help you to make your research more impactful. Traditionally, the goals and outcomes of research projects were to contribute knowledge and communicate this knowledge through academic publications and journal articles. But If we truly want our research to have an impact, we need to do research differently. Research that influences change in policy, practice, behaviour, and attitudes.
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Course by
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Self Paced
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20 hours
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English
Digital Media and Marketing Principles
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
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Course by
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Self Paced
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20 hours
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English