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دوراتنا
Creative Writing: The Craft of Style
Your style is as unique and distinctive as your face, your voice, except that you can choose it, you can can work on it, enhance it. In this course we will introduce aspiring writers to the art of putting pressure on written language. We will study the use of metaphor and imagery, and demonstrate how clarity, grace, and inventiveness in word choice are imperative to a story’s success. Writers will emerge with the revision skills essential to all writers of good stories and good prose.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Portfolio and Risk Management
In this course, you will gain an understanding of the theory underlying optimal portfolio construction, the different ways portfolios are actually built in practice and how to measure and manage the risk of such portfolios. You will start by studying how imperfect correlation between assets leads to diversified and optimal portfolios as well as the consequences in terms of asset pricing. Then, you will learn how to shape an investor's profile and build an adequate portfolio by combining strategic and tactical asset allocations.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
English for Effective Business Speaking
This course aims to improve your Business English speaking skills by developing your use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and your ability to deliver professional business speeches for specific purposes.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Trading Basics
The purpose of this course is to equip you with the knowledge required to comprehend the financial statements of a company and understand the various transactions that take place in the stock market so that you can replicate the strategies discovered by the extant academic literature. The first part of the course provides a brief introduction to financial statements and various common filings of firms. You will learn how to obtain information regarding a company's performance from them and use the information to build trading strategies.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
English for Effective Business Writing
This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents.
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Course by
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Self Paced
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26 ساعات
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الإنجليزية
Inferential and Predictive Statistics for Business
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. To this end, the course aims to cover statistical ideas that apply to managers by discussing two basic themes: first, is recognizing and describing variations present in everything around us, and then modeling and making decisions in the presence of these variations. The fundamental concepts studied in this course will reappear in many other classes and business settings.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Interactivity with JavaScript
If you want to take your website to the next level, the ability to incorporate interactivity is a must. But adding some of these types of capabilities requires a stronger programming language than HTML5 or CSS3, and JavaScript can provide just what you need. With just a basic understanding of the language, you can create a page that will react to common events such as page loads, mouse clicks & movements, and even keyboard input. This course will introduce you to the basics of the JavaScript language.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Java Programming: Principles of Software Design
Solve real world problems with Java using multiple classes. Learn how to create programming solutions that scale using Java interfaces. Recognize that software engineering is more than writing code - it also involves logical thinking and design. By the end of this course you will have written a program that analyzes and sorts earthquake data, and developed a predictive text generator. After completing this course, you will be able to: 1. Use sorting appropriately in solving problems; 2. Develop classes that implement the Comparable interface; 3.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Big Data Integration and Processing
At the end of the course, you will be able to: *Retrieve data from example database and big data management systems *Describe the connections between data management operations and the big data processing patterns needed to utilize them in large-scale analytical applications *Identify when a big data problem needs data integration *Execute simple big data integration and processing on Hadoop and Spark platforms This course is for those new to data science. Completion of Intro to Big Data is recommended.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Business Writing
Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and thirty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Managing Employee Compensation
Whether you're writing paychecks or wondering where yours comes from, this course is for you! We begin by asking: "To succeed, what kind of a person does your organization need to attract, retain, and motivate?" From there, we'll explain how to align your organization's objectives, its pay philosophy, and ultimately the way it designs and implements its salary structure, short-term incentives, long-term incentives, and benefits. Interested in learning more about the technical aspects of compensation, but don't know where to begin?
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
International and Cross-Cultural Negotiation
All of us are aware that cultural differences are significant and that they affect how we interact with others in business and in leisure activities. But what is culture exactly, and how does it impact on negotiation, in particular? This course will help you to be more precise about different dimensions of culture, from one region or country to another, while helping you to avoid simplifications, clichés and stereotypes.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Creative Writing: The Craft of Plot
In this course aspiring writers will be introduced to perhaps the most elemental and often the most challenging element of story: plot. We will learn what keeps it moving, how it manipulates our feelings, expectations, and desires. We will examine the choices storytellers make to snag our imaginations, drag them into a fictional world, and keep them there. We will learn how to outline and structure a plot, discuss narrative arc, pacing and reversals and reveal the inevitable surprise: connecting the beginning, middle and end.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
Business Growth Strategy
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Interacting with the System and Managing Memory
The final course in the specialization Introduction to Programming in C will teach you powerful new programming techniques for interacting with the user and the system and dynamically allocating memory. You will learn more sophisticated uses for pointers, such as strings and multidimensional arrays, as well as how to write programs that read and write files and take input from the user.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Business English for Cross-cultural Communication
This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Management Skills for International Business
This course focuses on a range of management techniques. You’ll discover the main skills and competencies of effective leaders, and how to distinguish between management and leadership. The course will cover team dynamics, how to build effective relationships, key motivation theories, and how to use communication to best effect. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Big Data Modeling and Management Systems
Once you’ve identified a big data issue to analyze, how do you collect, store and organize your data using Big Data solutions? In this course, you will experience various data genres and management tools appropriate for each. You will be able to describe the reasons behind the evolving plethora of new big data platforms from the perspective of big data management systems and analytical tools. Through guided hands-on tutorials, you will become familiar with techniques using real-time and semi-structured data examples.
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Course by
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13 ساعات
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الإنجليزية
Verb Tenses and Passives
This is the first course in the Learn English: Advanced Grammar and Punctuation specialty. In this course, you will review the verb tenses that you learned in beginning English classes and learn about a few tenses you may not know very well. In all, you'll cover all 12 of the English verb tenses and passive verb forms. Most importantly, you'll learn how to blend these tenses, which is what native speakers frequently do.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Ideas from the History of Graphic Design
This condensed survey course focuses on four key periods or themes from the history of design in the West. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Students will develop an understanding of where the wide variety of today’s design practice comes from.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
The Foundations of Cybersecurity
In order to manage the cybersecurity function business, you must first understand its language and its environment.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Introduction to Typography
Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Machine Learning: Clustering & Retrieval
Case Studies: Finding Similar Documents A reader is interested in a specific news article and you want to find similar articles to recommend. What is the right notion of similarity? Moreover, what if there are millions of other documents? Each time you want to a retrieve a new document, do you need to search through all other documents? How do you group similar documents together? How do you discover new, emerging topics that the documents cover? In this third case study, finding similar documents, you will examine similarity-based algorithms for retrieval.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية