Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Leading Teams: Developing as a Leader
In this foundational course, you will be challenged to develop as a leader. You will explore the concept of leadership, assess required competencies for today's leaders, learn more about yourself and how you can make effective and ethical decisions, identify how to build trusting relationships with others, and articulate a practice for growing as a leader. This course is part of Gies College of Business’ suite of online programs, including the iMBA, iMSA and iMSM.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Developing a Marketing Mix for Growth
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Machine Learning With Big Data
Want to make sense of the volumes of data you have collected? Need to incorporate data-driven decisions into your process? This course provides an overview of machine learning techniques to explore, analyze, and leverage data.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Introduction to Public Speaking
This course offers a proven framework for crafting and delivering impactful presentations. In the professional world, academic settings, or public life, we're frequently asked to "share some thoughts." Many individuals struggle in these situations. This course aims to make you excel where others stumble. We'll explore how to structure speeches coherently, write memorably, and present confidently. Upon completion, you will diminish your public speaking anxiety, leverage rehearsal methods to develop a robust, engaging speaking voice, and execute speeches with dynamic movements.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Managing the Organization
This course is intended to help you become a better manager by helping you more fully understand and deal with the complexities and challenges associated with managerial life in organizations.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Operations Management: Quality and Supply Chain
In this course you will focus on process improvement.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Country Level Economics: Policies, Institutions, and Macroeconomic Performance
This course examines macroeconomic performance in the short and long run based on the economy’s institutional and policy environment. First, we will develop a model of macroeconomy in the short run when the price level has its own momentum and does not respond much to supply and demand forces. Then, we’ll begin analyzing the long-run equilibrium by examining the foreign exchange market. The third module examines the drivers of aggregate output in the long run and the mechanisms of adjustment from the short run to the long run.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Operations Management: Organization and Analysis
In this course, you will learn about the role of operations and how they are connected to other business functions in manufacturing and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions such as connecting process to the needs of various customer segments, to front-line tactical decisions such as choosing between ordering larger quantities vs. ordering more frequently.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Exploring and Producing Data for Business Decision Making
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. Specifically, you will learn how to summarize data and learn concepts of frequency, normal distribution, statistical studies, sampling, and confidence intervals. While you will be introduced to some of the science of what is being taught, the focus will be on applying the methodologies.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Firm Level Economics: Markets and Allocations
In markets, prices act as rationing devices, encouraging or discouraging production and consumption to find an equilibrium. In this course, you will learn to construct demand curves to capture consumer behavior and supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Creativity Toolkit I: Changing Perspectives
Thinking and doing the same things faster and better is not enough for innovation; we need creativity. Fortunately, creativity is a skill you can learn. This course will examine when, why, and how you can be creative so you can go through the creative process more efficiently and effectively. It teaches concrete steps to enable you to change your perspective to see new possibilities and solutions. It clarifies what to expect from the creative process and provides support for how you can sustain your progress. It also provides guidance on leading a supportive culture for creativity.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
The Digital Marketing Revolution
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
Country Level Economics: Macroeconomic Variables and Markets
This course discusses how macroeconomic variables affect individuals’ personal, professional, and public activities and lays the foundation for the analysis of the mechanisms that drive macroeconomic variables. It starts by introducing the key macroeconomic variables and explaining how they are defined and measured to interpret macroeconomic data properly.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Developing a Winning Marketing Strategy
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Entrepreneurship II: Preparing for Launch
This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Firm Level Economics: Consumer and Producer Behavior
All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Designing the Organization
Organizations are complex and can be difficult to manage well, so managers need tools to help them better understand and deal with the many complexities and challenges associated with organizational life. In this course, you will learn theories, principles, and frameworks that will help you design more effective organizations.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Managerial Accounting: Cost Behaviors, Systems, and Analysis
In this course, you will learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. You will learn how accountants create, organize, interpret, and communicate information that improves internal processes and allows organizations to identify and leverage opportunities to create value within the supply chain and with customers.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Creativity Toolkit II: Creative Collaboration
Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and providing guidance for effective performance.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.).
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Strategic Innovation: Managing Innovation Initiatives
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية