Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.).
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Strategic Innovation: Managing Innovation Initiatives
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Designing the Organization
Organizations are complex and can be difficult to manage well, so managers need tools to help them better understand and deal with the many complexities and challenges associated with organizational life. In this course, you will learn theories, principles, and frameworks that will help you design more effective organizations.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Managerial Accounting: Cost Behaviors, Systems, and Analysis
In this course, you will learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. You will learn how accountants create, organize, interpret, and communicate information that improves internal processes and allows organizations to identify and leverage opportunities to create value within the supply chain and with customers.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Creativity Toolkit II: Creative Collaboration
Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and providing guidance for effective performance.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Firm Level Economics: Consumer and Producer Behavior
All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Operations Management: Organization and Analysis
In this course, you will learn about the role of operations and how they are connected to other business functions in manufacturing and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions such as connecting process to the needs of various customer segments, to front-line tactical decisions such as choosing between ordering larger quantities vs. ordering more frequently.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Operations Management: Quality and Supply Chain
In this course you will focus on process improvement.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Managing the Organization
This course is intended to help you become a better manager by helping you more fully understand and deal with the complexities and challenges associated with managerial life in organizations.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Firm Level Economics: Markets and Allocations
In markets, prices act as rationing devices, encouraging or discouraging production and consumption to find an equilibrium. In this course, you will learn to construct demand curves to capture consumer behavior and supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Introduction to Public Speaking
This course offers a proven framework for crafting and delivering impactful presentations. In the professional world, academic settings, or public life, we're frequently asked to "share some thoughts." Many individuals struggle in these situations. This course aims to make you excel where others stumble. We'll explore how to structure speeches coherently, write memorably, and present confidently. Upon completion, you will diminish your public speaking anxiety, leverage rehearsal methods to develop a robust, engaging speaking voice, and execute speeches with dynamic movements.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Machine Learning With Big Data
Want to make sense of the volumes of data you have collected? Need to incorporate data-driven decisions into your process? This course provides an overview of machine learning techniques to explore, analyze, and leverage data.
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Creativity Toolkit I: Changing Perspectives
Thinking and doing the same things faster and better is not enough for innovation; we need creativity. Fortunately, creativity is a skill you can learn. This course will examine when, why, and how you can be creative so you can go through the creative process more efficiently and effectively. It teaches concrete steps to enable you to change your perspective to see new possibilities and solutions. It clarifies what to expect from the creative process and provides support for how you can sustain your progress. It also provides guidance on leading a supportive culture for creativity.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Developing a Marketing Mix for Growth
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Leading Teams: Developing as a Leader
In this foundational course, you will be challenged to develop as a leader. You will explore the concept of leadership, assess required competencies for today's leaders, learn more about yourself and how you can make effective and ethical decisions, identify how to build trusting relationships with others, and articulate a practice for growing as a leader. This course is part of Gies College of Business’ suite of online programs, including the iMBA, iMSA and iMSM.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Inferential and Predictive Statistics for Business
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. To this end, the course aims to cover statistical ideas that apply to managers by discussing two basic themes: first, is recognizing and describing variations present in everything around us, and then modeling and making decisions in the presence of these variations. The fundamental concepts studied in this course will reappear in many other classes and business settings.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Corporate Finance II: Financing Investments and Managing Risk
In this course you will learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks. You will also learn how to measure and manage credit risk and how to deal with financial distress. You will discuss the mechanics of dividends and share repurchases, and how to choose the best way to return cash to investors. You will also learn how to use derivatives and liquidity management to offset specific sources of financial risk, including currency risks.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Exploring and Producing Data for Business Decision Making
This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. Specifically, you will learn how to summarize data and learn concepts of frequency, normal distribution, statistical studies, sampling, and confidence intervals. While you will be introduced to some of the science of what is being taught, the focus will be on applying the methodologies.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Entrepreneurship I: Laying the Foundation
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
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Course by
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Self Paced
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29 ساعات
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الإنجليزية
Global Impact: Business Ethics
Global business ethics is the study and analysis of how ethics and global business are connected. Because commerce is about markets, and markets entail exchanges between people and groups of people, commerce is about human relationships.. One of the important challenges in global business is working out the extent of these obligations in the interrelationships between businesses and the particular local cultures in which that business operates.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Leading Teams: Building Effective Team Cultures
In this foundational course, you will immerse yourself in the idea of building effective team cultures. You will explore different facets of team culture that are at the root of effective teams. You'll learn more about cultures of safety, engagement, and growth, so that you can lead your teams toward cultures that facilitate the most effective teamwork. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Country Level Economics: Policies, Institutions, and Macroeconomic Performance
This course examines macroeconomic performance in the short and long run based on the economy’s institutional and policy environment. First, we will develop a model of macroeconomy in the short run when the price level has its own momentum and does not respond much to supply and demand forces. Then, we’ll begin analyzing the long-run equilibrium by examining the foreign exchange market. The third module examines the drivers of aggregate output in the long run and the mechanisms of adjustment from the short run to the long run.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية