Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Big Data Emerging Technologies
Every time you use Google to search something, every time you use Facebook, Twitter, Instagram or any other SNS (Social Network Service), and every time you buy from a recommended list of products on Amazon.com you are using a big data system. In addition, big data technology supports your smartphone, smartwatch, Alexa, Siri, and automobile (if it is a newer model) every day. The top companies in the world are currently using big data technology, and every company is in need of advanced big data technology support.
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Course by
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Self Paced
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30 ساعات
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الإنجليزية
Snowflake for Beginners: Make your First Snowsight Dashboard
According to a recent Coursera study(*), there are 7 most in-demand skills in the data world. Among these skills is data management, which refers to the practice of effectively collecting, organizing, storing, and analyzing data. While some organizations will have dedicated data management roles, data analysts often manage data to some degree.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Social Marketing Capstone Project
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
Unleashing the Impact of your Social Enterprise
In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Content, Advertising & Social IMC
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Set the Right Strategy with BCG Matrix
In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix. BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share).
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Course by
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Self Paced
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2 ساعات
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الإنجليزية