Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Marketing Fundamentals: Who Is Your Customer?
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
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Course by
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20
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الإنجليزية
Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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Course by
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13
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الإنجليزية
International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
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Course by
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Self Paced
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الإنجليزية
Marketing Strategy
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion).
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Course by
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Self Paced
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الإنجليزية
Leadership Through Marketing
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Text Mining for Marketing
Welcome to the Text Mining for Marketing course! This course will introduce you to the principles and methods of text mining as they apply to the field of marketing. You will learn how and why to use text mining to inform marketing decisions and strategies. This course is for everyone interested in practical applications of text mining in the marketing discipline and who wants to understand it and apply it. This course is not for those who are looking for programming instructions and mathematical routines.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Product Management Essentials
Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية