Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
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Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Course by
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Self Paced
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30 ساعات
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الإنجليزية
Positive Psychology: Martin E. P. Seligman's Visionary Science
Dr. Martin E.P. Seligman—renowned worldwide as the “father of Positive Psychology”—has led visionary leaps in the scientific research, empirical data and personal understandings of human flourishing. This course explores the past, present and future of positive psychology as a journey through the key scientific leaps led by Dr. Seligman and his colleagues at the University of Pennsylvania's Positive Psychology Center and Master of Applied Positive Psychology program. There are no prerequisites.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Pricing Strategy
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية