Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Introduction to Easil for Social Media
By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil. You will also learn how to modify a template in Easil to create an individual project. Your new acquired skills will help you market your business and products on social media.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Build a Banner Ad with Inkscape
By the end of this project, you will build a banner advertisement with Inkscape—a free, open-source graphics program.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Create Animated Social Media Posts using Canva
By the end of this project, you will learn how to create an animated social media post using the free version of Canva. Animated social media posts are great tools for drawing the attention of your followers and customers to the information you are aiming to share. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Advertise YouTube Videos with Zapier
Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting about a new YouTube video upload. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your YouTube Channel to Zapier and then send out automated social media messages to your owned social media accounts whenever a new video is posted. This will save you time and allow you to share your video content with your audience immediately - rather than when you remember too!
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Creating an Engaging Candidate Experience
Employer branding is a hot topic in today’s talent management strategy discussions. Companies have to keep a firm grip on the public’s perception. With websites like Glassdoor® and Indeed®, not to mention social media sites like Facebook® and Twitter®, candidates can “take to the streets” to voice their approval or disapproval with the way they were treated during the hiring process. Let’s face it… Bad news travels fast. Often, faster than good news!
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Create Social Media ads with Canva to promote your business
By the end of this project, you will learn how to create Social Media ads with Canva to promote your business. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Detect Fake News in Python with Tensorflow
"Fake News" is a word used to mean different things to different people. At its heart, we define "fake news" as any news stories which are false: the article itself is fabricated without verifiable evidence, citations or quotations. Often these stories may be lies and propaganda that is deliberately intended to confuse the viewer, or may be characterized as "click-bait" written for monetary incentives (the writer profits on the number of people who click on the story).
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Data Privacy Fundamentals
This course is designed to introduce data privacy to a wide audience and help each participant see how data privacy has evolved as a compelling concern to public and private organizations as well as individuals. In this course, you will hear from legal and technical experts and practitioners who encounter data privacy issues daily. This course will review theories of data privacy as well as data privacy in the context of social media and artificial intelligence. It will also explore data privacy issues in journalism, surveillance, new technologies like facial recognition and biometrics.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Build a Custom Profile Avatar with Inkscape
By the end of this project, you will build a customized profile avatar in Inkscape—a free, open-source graphics program.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Richard Schechner's Introduction to Performance Studies
Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life. Performance studies also ranges across cultures--Asia, Africa, the Caribbean, Europe, the Americas. And it spans historical periods from the art of the paleolithic caves to YouTube and the avantgarde. This course is devised by Richard Schechner, one of the pioneers of performance studies, in dialogue with more than a dozen expert scholars and artists.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Get started with Hootsuite
This project will take you through how to automate a lot of your social media processes across different social media platforms.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
GetVirtual: How to Launch Your Online Business
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Explore Adobe Spark while creating Social Stories Highlights
By the end of this project, you will learn how to use Adobe Spark to create simple story highlights for your Social Media accounts.
You’ll be able to set up an account on Adobe Spark for free and explore its basic functions to create simple Visual Contents ready to be used on your social media.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Create a Promotional Video using Canva
In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms. The same skills can be used in creating Promotional Video in any industry like real estate, finance, healthcare or for any other business.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Engage your niche on social media: visual stories with Canva
By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche. Stories are currently among the strongest tools on social media to enhance public engagement.Whether you are an influencer, entrepreneur or a brand you will eventually face online presence, social media and consequently public engagement. Public engagement includes marketing strategies that directly engages consumers or followers to participate in a brand experience.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
From Climate Science to Action
Each part of the world faces specific vulnerabilities to climate change and has different opportunities to mitigate the effects and build resilience in the 21st century. With the ratification of the Paris Agreement, many countries have acceded to act in combatting climate change. Indeed, without climate action, decades of sustainable development is at risk, thus making this a ‘make or break’ point in time.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Act on Climate: Steps to Individual, Community, and Political Action
Are you concerned about climate change? Would you like to learn how to address and respond to this challenge? If so, this course is for you. Act on Climate: Steps to Individual, Community, and Political Action is intended to help learners understand, address and respond to climate change as individuals and in partnership with their communities and political leaders. The course focuses on how to translate learning into action on climate change in the areas of food, energy, transportation and the built environment (cities).
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Marketing Mix Fundamentals
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Design social media content with Piktochart
At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Edit Your Photos for Social Media Marketing using PicsArt
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this follow-on to Introduction to PicsArt for Social Media Marketing project, learners will create another edited photo project for social media using the free version of PicsArt. New tools and options for editing will be introduced throughout the project. PicsArt is a web-based photo and video editing program.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Introduction to Social Media Analytics
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Brand Marketing and SEO Tools using Wix
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability. Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
How to edit photos for Social media with Canva
By the end of this project, you will learn how to edit photos for social media using the free version of Canva. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. You don’t need to be a professional photographer to create eye-catching images and photo projects. You can use Canva to complete this project because it provides all the tools you need to edit photos for social media, while offering a variety of options for sharing and publishing.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Digital Media for Health Outcomes, English
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية