Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Understanding the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Clean and analyze social media usage data with Python
In this project, you'll serve as a data analyst at a marketing firm specializing in social media brand promotion.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Influencer Marketing Strategy
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
Build your personal brand using Canva
In this guided project we will learn about how we can create your personal brand using the free version of Canva. Canva is a graphic design web platform where we can create any type of material we need, from social media posts, brand kits, summaries, among many other things. Canva offers a number of tools for creating content from elements, text sources, video, and audio.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Create Impactful Marketing Videos using Canva
By the end of this project, you will learn how to create impactful marketing videos in Canva and how to make the video appealing by adding images, shapes, elements and animations.By the end of this project, you will be confident in creating an eye-catching and professional marketing videos in Canva which you can use to market on different websites and Social Media Platforms.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Public Speaking with Canva
By the end of this project, you will explore Public Speaking using Canva to create a structure for an efficient speech to present your projects or ideas. You’ll be able to explore models and structure to feel confident in your public speaking competence and implement those skills in your life during dissertations, while pitching to your clients or while performing a TED talk, why not.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Design engaging Facebook / Instagram Stories with Visme
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Epidemics - the Dynamics of Infectious Diseases
Not so long ago, it was almost guaranteed that you would die of an infectious disease. In fact, had you been born just 150 years ago, your chances of dying of an infectious disease before you've reached the tender age of 5 would have been extremely high. Since then, science has come a long way in understanding infectious diseases - what they are, how they spread, and how they can be prevented. But diseases like HIV/AIDS, Malaria, Tuberculosis, or the flu are still major killers worldwide, and novel emerging diseases are a constant threat to public health.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Graphic design: pop your Linkedin with 3D effect using Canva
By the end of this project, you will learn how to use Canva to create a simple 3D effect for a customised cover image to enhance your Linkedin profile. Canva is a graphic design platform, used to create visual contents such as social media graphics, presentations, posters, documents...The users can create their own graphic or choose from many templates ready to use. The platform is free to use with optional paid subscriptions for additional functionality. LinkedIn is the largest business and employment-oriented online service that operates via websites and mobile apps.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Take Action: From Protest to Policy
In Take Action, you will learn four strategies for transforming your activist work into policy change. First, we'll explore how to use the courts to mobilize constituents, raise awareness, gain information, and change the law. Second, we'll analyze the benefits of communicating your message across platforms and review a case study in cross-platform communication of a criminal justice reform message in the U.S. Third, we'll examine how to connect to power through stakeholder analysis and issue framing.
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Course by
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Self Paced
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34 ساعات
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الإنجليزية
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Getting Your Film off the Ground
This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film dreams a reality. The course covers the grant researching and writing process for fiction films and documentaries, strategies for developing impactful film websites, best social media practices for filmmakers, and how to approach crowdfunding and seeking investors.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
How to create Social Media graphics using Canva
In this 1-hour long project-based course, you will learn how to create different Social Media graphics using Canva. We will use the Canva platform to create social media graphics using built-in templates and also from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media posts using built-in templates, and from the scratch.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Design a Social Media UI in Android using Linear Layout
In this 2-hour long project-based course, you will learn how to design a Social Media- Facebook like UI in Android using Linear Layout. You will learn to import all the necessary vector assets icons. You will learn to create the toolbars, to design social media posts in Android Studio, to make use of a third-party library in the project and you will also learn to build the apk and simulate the app on an online android emulator.
Basics of android design concepts are recommended.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Advanced Search Engine Optimization Strategies
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Getting Started with Adobe Spark
**Enroll in this Guided Project before April 2026, for a free 1-month trial to the Adobe Creative Cloud Suite!** 'Getting Started with Adobe Spark' guided project is for anyone who wants to learn how to create visual content online using Adobe Spark design app. By the end of this project, you will learn the editing features of Adobe Spark and will be able to use the Adobe Spark design app to create content for social media, web, and print. In this project, you will work on a digital flyer for a virtual conference, practice using editing tools, and add animation to the social media content.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Fundamentals of Digital Image and Video Processing
In this class you will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and scientific interests. Digital images and videos are everywhere these days – in thousands of scientific (e.g., astronomical, bio-medical), consumer, industrial, and artistic applications. Moreover they come in a wide range of the electromagnetic spectrum - from visible light and infrared to gamma rays and beyond.
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Course by
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Self Paced
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36 ساعات
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الإنجليزية
Automate Blog Advertisements with Zapier
Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your blog site to Zapier and then send out automated social media messages to your owned social media accounts. This is a great tool to use if you are blogging once a week or less and want to maximize your time spent on other tasks. Blogging is one of the most recognized ways of improving traffic to websites.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Content Strategy for Professionals: Managing Content
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
Job Success: Get Hired or Promoted in 3 Steps
This course, Job Success: Get Hired or Promoted in Three Steps, will prepare you to stand out in a crowded applicant pool so that you can get hired or promoted. In three steps you will leave this course with 1. An upgraded social media presence (one that you can be proud of) 2. A visual, infographic resume that will get you noticed 3.
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Course by
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Self Paced
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5 ساعات
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الإنجليزية
Manage and schedule content in Facebook Creator Studio
In this project, learners will learn how to manage and schedule your content in Facebook Creator Studio. Facebook Creator Studio has all of the tools that you need together, for you to be able to publish your content, manage it, monetize it and measure your content. You can do all of that for all of your Facebook pages and Instagram accounts. Facebook Creator Studio is the perfect tool to manage your social media presence completely free and in a platform that lets you do it all.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Design and innovation of business model
The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2.
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
How to Set a Budget and Schedule for Your Facebook Ads
At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Small Business Marketing Using LinkedIn
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Advanced Content and Social Tactics to Optimize SEO
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية