Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
The Importance of Listening
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
What is news?
This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Photography Techniques: Light, Content, and Sharing
Welcome to Course FOUR! In Modules 1-4 you will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for creating your own exciting project in the Capstone! You have come a long way since the beginning of this journey from Smartphone Basics to DSLR and Beyond. Just think of all the information you have absorbed and put to use in your assignments and quizzes, and the confidence you have gained that you CAN control the camera to make pictures you are proud to share.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Text Retrieval and Search Engines
Recent years have seen a dramatic growth of natural language text data, including web pages, news articles, scientific literature, emails, enterprise documents, and social media such as blog articles, forum posts, product reviews, and tweets. Text data are unique in that they are usually generated directly by humans rather than a computer system or sensors, and are thus especially valuable for discovering knowledge about people’s opinions and preferences, in addition to many other kinds of knowledge that we encode in text.
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Course by
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31 ساعات
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الإنجليزية
Recruiting, Hiring, and Onboarding Employees
Finding and hiring the right people is often cited as the number one concern of businesses today. It seems we are all competing for the best and brightest workers. As you will see in our time together in the second course, a critical component of the People Manager Value Proposition is to hire talented people who enable the organization to achieve its strategic goals. This course is an introduction into the topic of recruitment, selection and onboarding. At the outset of the course we will explore the importance of linking recruitment goals with overall company strategy.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية