Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Create Social Media ads with Canva to promote your business
By the end of this project, you will learn how to create Social Media ads with Canva to promote your business. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Edit Your Photos for Social Media Marketing using PicsArt
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this follow-on to Introduction to PicsArt for Social Media Marketing project, learners will create another edited photo project for social media using the free version of PicsArt. New tools and options for editing will be introduced throughout the project. PicsArt is a web-based photo and video editing program.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
How to edit photos for Social media with Canva
By the end of this project, you will learn how to edit photos for social media using the free version of Canva. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. You don’t need to be a professional photographer to create eye-catching images and photo projects. You can use Canva to complete this project because it provides all the tools you need to edit photos for social media, while offering a variety of options for sharing and publishing.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers.
-
Course by
-
Self Paced
-
10 ساعات
-
الإنجليزية
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Small Business Marketing Using Facebook
In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Small Business Marketing Using LinkedIn
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Content Strategy for Professionals: Managing Content
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content.
-
Course by
-
Self Paced
-
6 ساعات
-
الإنجليزية
Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Understanding the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Design engaging Stories for Instagram and Facebook in Easil
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook in Easil to promote your business. An essential role of your social media marketing strategy is to establish your online identity and appeal to your users. In this guided project, we will use the free version of Easil. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Content Strategy for Professionals: Ensuring Your Content's Impact
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
-
Course by
-
Self Paced
-
5 ساعات
-
الإنجليزية
Small Business Marketing Using YouTube
In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Introduction to PicsArt for Social Media Marketing
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business. Note: This course works best for learners who are based in the North America region.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Creating a Free Business Page with Blogger
In this 1-hour long project-based course, you will learn how to create a small business blog using the Blogger.com platform, how to customize their page, how to interact with customers and promote their business, and how to use the Stats tab to analyze their reach. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Digital Marketing Analytics
Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets.
-
Course by
-
Self Paced
-
16 ساعات
-
الإنجليزية
Create Facebook Graphics in Visme
By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Get started with Facebook Audience Insights
After completing this guided project, you will be able to access and use Facebook Audience Insights to better market your business on Facebook and reach your desired target group.
The goal of this project is to familiarize yourself using the Facebook Audience Insights tool. By achieving this goal, you will be able to create a promising marketing strategy and to reach your target audience on Facebook.
The objective of social media marketing is finding creative ways to attract the attention of social media users for its products and services, many times on a lean marketing budget.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
-
Course by
-
Self Paced
-
19 ساعات
-
الإنجليزية
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
-
Course by
-
Self Paced
-
25 ساعات
-
الإنجليزية
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
-
Course by
-
Self Paced
-
33 ساعات
-
الإنجليزية
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
-
Course by
-
Self Paced
-
21 ساعات
-
الإنجليزية
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.
-
Course by
-
Self Paced
-
27 ساعات
-
الإنجليزية