Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Marketing Design with Easil
Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Validating Your Strategy with Market Opportunity Navigator
By the end of this guided project, you will able to design and analyze the three important steps that are necessary for assessing your innovation’s market opportunities. You will know how the market opportunity navigator answers one of the most difficult questions any aspiring entrepreneur or innovator must ask: “which target market should I serve”? We will use the spreadsheet to sketch the market opportunity navigator, and conduct the analysis by working through the three worksheets.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
How to increase engagement to Instagram Business profile
In this 1-hour long project-based course, you will learn how to build a business profile on Instagram and increase the engagement of your followers, engage with story strategies, people, target market and buyers. By the end of this project, you will have learned how to develop a strong business profile on Instagram and increase the market engagement.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Create an At-a-Glance Page for your company with Canva
By the end of this project, you will learn how to create an at-a-glance business page using the free version of Canva.
An at-a-glance page or marketing one-pager is a single page that distills down what your company does and for whom. It can also be a single page about what a product or service does for specific target markets. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Introduction to Architecting Smart IoT Devices
Architecting smart IoT (Internet of Things) devices involves designing and developing interconnected devices that can collect and exchange data over the internet to perform various functions and tasks. These devices are equipped with sensors, microcontrollers, communication modules, and software, allowing them to interact with the physical world and communicate with other devices or central systems. What will you learn? Embedded Systems are so ubiquitous that some of us take them for granted: we find them in smartphones, GPS systems, airplanes, and so on.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Create an Advertising Concept Testing Study in Qualtrics
By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Product Management Essentials
Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
Create a Brand Awareness Survey in Qualtrics
By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Build Customizable Sales Presentation Graphics using Canva
By the end of this project, you will have the ability to develop and design a target market analysis graphic, a sales CRM workflow graphic, and a data chart graphic using Canva. A web-based graphic design tool, Canva offers free accounts with broad access to facilitate visual content development. The learner will develop graphics appropriate for use in sales presentations and any other presentations the user deems appropriate. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Sales Training: Sales Team Management
In this course, you will learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better. Whether you're already managing a sales team, or aspire to manage one at some point in your career, this course will explain what's involved when it comes to setting up a sales process, coaching your team, hiring new team members, and getting those team members up to speed as fast as possible.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Master The Art of Digital Marketing with Canva
By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Create a Target Market Presentation using Canva
In this 1-hour long project-based course, you will learn how to create a customizable target market presentation by applying design tools, building out graphics, and learning how to create custom colors. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية