Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Machine Learning for Marketing
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.
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Course by
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Self Paced
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الإنجليزية
Data Mining
The Data Mining Specialization teaches data mining techniques for both structured data which conform to a clearly defined schema, and unstructured data which exist in the form of natural language text. Specific course topics include pattern discovery, clustering, text retrieval, text mining and analytics, and data visualization. The Capstone project task is to solve real-world data mining challenges using a restaurant review data set from Yelp. Courses 2 - 5 of this Specialization form the lecture component of courses in the online Master of Computer Science Degree in Data Science.
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Course by
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Self Paced
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الإنجليزية
Hands-on Text Mining and Analytics
This course provides an unique opportunity for you to learn key components of text mining and analytics aided by the real world datasets and the text mining toolkit written in Java. Hands-on experience in core text mining techniques including text preprocessing, sentiment analysis, and topic modeling help learners be trained to be a competent data scientists. Empowered by bringing lecture notes together with lab sessions based on the y-TextMiner toolkit developed for the class, learners will be able to develop interesting text mining applications.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Analyze Text Data with Yellowbrick
Welcome to this project-based course on Analyzing Text Data with Yellowbrick. Tasks such as assessing document similarity, topic modelling and other text mining endeavors are predicated on the notion of "closeness" or "similarity" between documents. In this course, we define various distance metrics (e.g. Euclidean, Hamming, Cosine, Manhattan, etc) and understand their merits and shortcomings as they relate to document similarity. We will apply these metrics on documents within a specific corpus and visualize our results.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Text Mining for Marketing
Welcome to the Text Mining for Marketing course! This course will introduce you to the principles and methods of text mining as they apply to the field of marketing. You will learn how and why to use text mining to inform marketing decisions and strategies. This course is for everyone interested in practical applications of text mining in the marketing discipline and who wants to understand it and apply it. This course is not for those who are looking for programming instructions and mathematical routines.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Information Extraction from Free Text Data in Health
In this MOOC, you will be introduced to advanced machine learning and natural language processing techniques to parse and extract information from unstructured text documents in healthcare, such as clinical notes, radiology reports, and discharge summaries. Whether you are an aspiring data scientist or an early or mid-career professional in data science or information technology in healthcare, it is critical that you keep up-to-date your skills in information extraction and analysis.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Applied Machine Learning in Python
This course will introduce the learner to applied machine learning, focusing more on the techniques and methods than on the statistics behind these methods. The course will start with a discussion of how machine learning is different than descriptive statistics, and introduce the scikit learn toolkit through a tutorial. The issue of dimensionality of data will be discussed, and the task of clustering data, as well as evaluating those clusters, will be tackled.
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Course by
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31 ساعات
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الإنجليزية
Applied Text Mining in Python
This course will introduce the learner to text mining and text manipulation basics. The course begins with an understanding of how text is handled by python, the structure of text both to the machine and to humans, and an overview of the nltk framework for manipulating text. The second week focuses on common manipulation needs, including regular expressions (searching for text), cleaning text, and preparing text for use by machine learning processes. The third week will apply basic natural language processing methods to text, and demonstrate how text classification is accomplished.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Introduction to Data Science in Python
This course will introduce the learner to the basics of the python programming environment, including fundamental python programming techniques such as lambdas, reading and manipulating csv files, and the numpy library. The course will introduce data manipulation and cleaning techniques using the popular python pandas data science library and introduce the abstraction of the Series and DataFrame as the central data structures for data analysis, along with tutorials on how to use functions such as groupby, merge, and pivot tables effectively.
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Course by
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Self Paced
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35 ساعات
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الإنجليزية
Applied Plotting, Charting & Data Representation in Python
This course will introduce the learner to information visualization basics, with a focus on reporting and charting using the matplotlib library. The course will start with a design and information literacy perspective, touching on what makes a good and bad visualization, and what statistical measures translate into in terms of visualizations. The second week will focus on the technology used to make visualizations in python, matplotlib, and introduce users to best practices when creating basic charts and how to realize design decisions in the framework.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Text Mining and Analytics
This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, with an emphasis on statistical approaches that can be generally applied to arbitrary text data in any natural language with no or minimum human effort. Detailed analysis of text data requires understanding of natural language text, which is known to be a difficult task for computers.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية