Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Marketing Channel Functions
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Creating a Marketing Presentation with Prezi
Pitching products or services to clients is a standard practice in most industries. Because of the current paradigm, the leading presentation software has become very predictable. This leaves many marketers, consultants, and salespeople looking for alternatives that bring the wow factor back into presentations. One alternative to the mundane is Prezi Presentations. Prezi uses big picture overviews and panning as a means to bring entertainment back into the forefront of making a pitch. By the end of this project, learners will have created their first Prezi marketing presentation.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Legal Contracts and Agreements for Entrepreneurs
This course focuses on how legal contracts may impact or impede the success of aspiring and active entrepreneurs.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Liabilities and Equity in Accounting
In this third course, you will learn about liability and equity accounts and its effect on the balance sheet. If you have mastered bookkeeping basics and understand accounting assets, you are ready to jump into Liabilities and Equity in Accounting. You will explore the various types of liability, including: current and long term, payroll, and sales tax. Additionally, you will learn about the equity portion of the accounting equation and how to account for changes in owner’s equity.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
How to Analyze Tweet Engagement with Twitter Analytics
Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Cost Accounting: Profit and Loss Calculation
Companies do not only need to know the costs of different products, but they also need to know whether they gain a profit or realize a loss. We explain how companies use cost information to calculate their profit and assess their profitability. Depending on how companies account for changes in inventories, we distinguish "absorption costing" and "variable costing". In addition, some companies structure their income statement according to the "nature of expense method", while others structure it according to the "cost-of-sales method".
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Reports, Dashboards, and Customer Success in Salesforce
The fourth course in the Salesforce Sales Operations Professional Certificate — Reports, Dashboards, and Customer Success in Salesforce — is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, how to use tools in Salesforce to improve customer service at a business, how to leverage data in Salesforce to improve the overall performance of a sales team, and the path to becoming a Salesforce administrator. This fourth course goes into more depth on how a sales operations specialist would use Sa
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Course by
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Self Paced
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31 ساعات
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الإنجليزية
Joining Data in R using dplyr
You will need to join or merge two or more data sets at different points in your work as a data enthusiast. The dplyr package offers very sophisticated functions to help you achieve the join operation you desire. This project-based course, "Joining Data in R using dplyr" is for R users willing to advance their knowledge and skills. In this course, you will learn practical ways for data manipulation in R. We will talk about different join operations and spend a great deal of our time here joining the sales and customers data sets using the dplyr package.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Perform exploratory data analysis on retail data with Python
In this project, you'll serve as a data analyst at an online retail company helping interpret real-world data to help make key business decisions. Your task is to explore and analyze this dataset to gain insights into the store's sales trends, customer behavior, and popular products.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Scale Up Specialization Capstone
In the Scale Up Specialization Capstone, you'll develop insights into how and why start-ups scale up across their entire business - from products and processes, to sales and marketing, and all the way through to company culture.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
How Technology Will Shape Marketing with Jagdish Sheth
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Inventory Management
Inventory is a strategic asset for organizations. The effective management of inventory can minimize a company’s spending while dramatically increasing its profit. In this course, we will explore how to use data science to manage inventory in uncertain environments, how to set inventory levels based on customer service requirements, and how to calculate inventory for products that have short sales cycles.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
Sales Operations: Final Project
In the final project for the Sales Operations/Management Specialization, learners will be asked to apply the knowledge they have obtained by performing a critical analysis of a real-world business. Learners are to select a business that has a sales function/operation. The learners are to identify the manager responsible for the sales function (typically called a Sales Manager) and interview this person on the sales management practices at this firm.
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Course by
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Self Paced
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الإنجليزية
A Start Guide: Product Marketing Using G Suite
In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU). Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Create a Targeted Ad With Facebook Audience Insights
By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Salesforce Capstone: Organization Integration
In Salesforce Capstone: Organization Integration, the final course of the Salesforce Fundamentals Specialization, learners will complete the Business Administration Specialist Superbadge as their main project. This project asks learners to combine all the skills and knowledge areas that they have collected from the previous three courses.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Create an Employee Feedback Survey with TypeForm
Typeform is an online SaaS company that specializes in dynamic form building and online surveys. Typeform is used by large corporations and small businesses for a variety of different business operations. You will see Typeform used in analytics & reporting, collaboration, customer support, email marketing, lead generation, and so much more. Typeform works in conjunction with several well-known apps to seamlessly inegrate into your marketing & sales environment.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Graphic design: pop your Linkedin with 3D effect using Canva
By the end of this project, you will learn how to use Canva to create a simple 3D effect for a customised cover image to enhance your Linkedin profile. Canva is a graphic design platform, used to create visual contents such as social media graphics, presentations, posters, documents...The users can create their own graphic or choose from many templates ready to use. The platform is free to use with optional paid subscriptions for additional functionality. LinkedIn is the largest business and employment-oriented online service that operates via websites and mobile apps.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Best Practices for Marketing with Facebook Messenger
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: T
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Strategic Sales Management Final Project
Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues
In the fourth part of the Sales Operations/Management Specialization, students will explore the purpose and methods for forecasting and budgeting in a management role. Next, we will learn how to develop territories and evaluate sales performance. Finally, we will explore the legal and ethical issues facing sales managers.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Customer Value in Pricing Strategy
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Create Interactive Graphs in Tableau
Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world.
In this project, we will learn how to create an account, create an Interactive Graph in Tableau and share it with others.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Compensation, Expenses and Quotas
This course is the third part of the Sales Operations/Management Specialization. In it, we will discuss some of the financial aspects involved in managing a sales force. Students will learn about the options available for sales force compensation, the different types plans you can use to manage your sales expenses, and how you can use quotas to help your salespeople achieve goals.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية