Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
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Course by
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Self Paced
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الإنجليزية
E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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Course by
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Self Paced
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الإنجليزية
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Crie sua primeira campanha com Facebook Ads Manager
Crie uma campanha, com estatísticas e relatórios profissionais sobre o comportamento do público-alvo. Gerencie o Facebook Ads Manager com diferentes contas de anúncios, organizando e dividindo os pagamentos por país, marca ou cliente, acessando uma página ou conta de cliente, ou ainda, compartilhando acesso à sua equipe. Este projeto é ideal para qualquer pessoa interessada no mundo do marketing digital ou empresários que queiram dar um primeiro passo nos conteúdos pagos ou SEM (Search Engine Marketing) e que queiram fortalecer o trabalho de posicionamento orgânico.
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Course by
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Self Paced
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2 ساعات
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Portuguese (Brazil)