Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
The Business of Cybersecurity Capstone
This course intends to make the student familiar with information security management.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Career Success Project
The purpose of the Capstone Project in the Career Success Specialization is for you to apply the methods and techniques you learned in the series of courses to a personal experience, giving you a way to communicate your value to potential employers. You’ll focus your communication, management, negotiation, problem solving, business writing, time management, finance, entrepreneurship, and project management skills into a single project that demonstrates your career readiness. Upon completing this course, you will be able to: 1.
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Course by
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Self Paced
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4 ساعات
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الروسية
Set the Right Strategy with BCG Matrix
In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix. BCG matrix is a strategic decision-making framework that helps in resource allocation among different strategic business units (SBUs) by categorizing them based on their ability to generate cash inflows against cash outflows. The matrix classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry), and competitive position (relative market share).
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Connected Planning in Action
The Connected Planning in Action course will be deprecated at the end of January 2025. Please plan to complete all coursework by that time, and save any notes you wish to keep outside of Coursera to ensure future access. Effective planning isn’t just an annual top-down strategic planning and budgeting exercise. To adapt in the turbulent global economy, successful organizations plan in real-time, across the organization, at all times.
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Course by
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Self Paced
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31 ساعات
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الإنجليزية
Smart Device & Mobile Emerging Technologies
Every day you use your smartphone. Your smartphone wakes you up, it is the first thing you use in the morning, and the last thing you check (e.g., alarm setting) before you sleep. In addition, you use it all day. A typical cellphone user touches their mobile phone 2,617 times a day (Dscout report based on 2017) and people spend over 4 hours a day on their mobile phones (Hackernoon report) on average.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية
Use the GE-McKinsey Matrix to Analyze and Set Your Strategy
By the end of this guided project, you will be able to use the GE-McKinsey Matrix to analyze and formulate your corporate strategy. The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units or products. The matrix combines two dimensional factors on a horizontal and vertical axis to determine the industry attractiveness and the competitive strength of a business unit.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Essentials of Management and Strategic Planning
Essentials of Management and Strategic Planning introduces learners to the basics of running a business and strategies for improving an organization’s growth and profitability. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors. Other topics to be covered include creating action plans and accountability.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
How to Use the TOWS Matrix to Analyze and Set Strategy
By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Best Practices in Planning DE&I Interventions
Best practices in Planning DE&I Interventions presents a “how-to,” step-by-step approach to planning around and executing diversity initiatives. From recruitment, retention, and training, this module addresses issues such as what do you do when your organization is not ready for DE&I, to how to turn principle concepts of DE&I into practical application and desired deliverables. By the end of this course, you will be able to: 1. Understand the challenges of DE&I strategic planning and how to create and how to create a process that will help you achieve your DE&I goals. 2.
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
How to Use the QSPM to Analyze and Set the Right Strategy
In this 2-hour long project-based course, you will learn how to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement
The Modern Civil Rights Movement is a significant landmark in United States history. This movement was a struggle for human rights directly challenging the nation to extend its democratic principles to African Americans and all peoples. This course sheds light on the often overlooked strategic planning that supported the direction of the events and is told by a voice intimately involved in the organization of movement—Dr. Bernard LaFayette, Jr.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Leading Change in Health Informatics
Do you dream of being a CMIO or a Senior Director of Clinical Informatics? If you are aiming to rise up in the ranks in your health system or looking to pivot your career in the direction of big data and health IT, this course is made for you. You'll hear from experts at Johns Hopkins about their experiences harnessing the power of big data in healthcare, improving EHR adoption, and separating out the hope vs hype when it comes to digital medicine.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
NGO Startup Analysis with Nonprofit Business Model Canvas
By the end of this guided project, you will be able to use the Nonprofit Business Model Canvas to create, deliver, and capture value for your Non-Governmental Organization (NGO). The canvas serves as a blueprint to help you to design, and operationalize your idea in a more systematic approach. The Canvas is 9-block visualization tool derived from the popular Business Model Canvas, but modified to fit into the NGO context.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Strategic Planning for Public Libraries
Learn how to develop, implement, and adapt a strategic plan to fit the needs of your library.
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Course by
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Self Paced
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الإنجليزية
Inclusive Leadership: The Power of Workplace Diversity
Do you want to promote diversity and inclusion? This course will empower and equip you to develop inclusive cultures where everyone feels valued and respected. You will learn how highly inclusive leaders from around the world use processes of social influence to interact effectively with individuals from a wide variety of backgrounds. You will deepen your understanding of the benefits of diversity. And, you will explore a wealth of perspectives and practices to help you to reap those benefits.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Connected Planning for Business Transformation
This Specialization is for business professionals and students who are building business strategy and planning skills. It’s also ideal for senior leadership who need insight beyond basic business modeling and scenario planning to capture value from their strategic planning and budgeting processes. Through three courses, you will cover the principles and benefits of Connected Planning, learn from real-life Connected Planning case studies from a wide range of industries and functions, and explore the organizational imperatives critical to successful Connected Planning adoption.
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Course by
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Self Paced
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الإنجليزية
Advanced Leadership Skills for the 21st Century
Learners will gain skills in the areas of: Understanding essential leadership responsibilities Constructing a leadership framework Utilizing the 4D Leadership framework Hiring for team culture Creating a culture of diversity, equity, inclusion, and belonging Building a productive environment for remote and hybrid teams Leading organizational strategies with SMART goals and strategic planning Determining critical KPIs Coaching and mentoring Managing change in your team, department, or organization Creating a change management team Strategizing for resistance to change
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Course by
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Self Paced
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الإنجليزية
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
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Course by
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Self Paced
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الإنجليزية
Emerging Technologies: From Smartphones to IoT to Big Data
This Specialization is intended for researchers and business experts seeking state-of-the-art knowledge in advanced science and technology. The 4 courses cover details on Big Data (Hadoop, Spark, Storm), Smartphones, Smart Watches, Android, iOS, CPU/GPU/SoC, Mobile Communications (1G to 5G), Sensors, IoT, Wi-Fi, Bluetooth, LP-WAN, Cloud Computing, AR (Augmented Reality), Skype, YouTube, H.264/MPEG-4 AVC, MPEG-DASH, CDN, and Video Streaming Services.
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Course by
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Self Paced
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الإنجليزية
Healthcare Finance, Economics and Risk
Gain the knowledge of financial systems needed to be a leader or administrator in the healthcare industry and how they impact strategic planning, quality assurance and risk management initiatives.
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Course by
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23
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الإنجليزية
Account Management & Sales Force Design
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
Big Data Emerging Technologies
Every time you use Google to search something, every time you use Facebook, Twitter, Instagram or any other SNS (Social Network Service), and every time you buy from a recommended list of products on Amazon.com you are using a big data system. In addition, big data technology supports your smartphone, smartwatch, Alexa, Siri, and automobile (if it is a newer model) every day. The top companies in the world are currently using big data technology, and every company is in need of advanced big data technology support.
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Course by
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Self Paced
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30 ساعات
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الإنجليزية
Entrepreneurship I: Laying the Foundation
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Predictive Modeling and Analytics
Welcome to the second course in the Data Analytics for Business specialization! This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. You will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, an essential skill valued in the business.
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Course by
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11 ساعات
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الإنجليزية