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Brand New Brand
  • Level Professional
  • Duration 25 hours
  • Course by California Institute of the Arts
  • Offered by

About

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

Modules

Capstone Introduction

    • 2 Videos
    • 7 Readings
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2 Videos

  • Course Welcome
  • Example Submission for Final Project

7 Readings

  • About the Capstone
  • What you need to take this course
  • What is a Brand Development Guide?
  • Setting up your project
  • Academic Integrity
  • Forum Guidelines
  • Requesting Peer Reviews

Ideation: Invent Your Client

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Invent Your Client

1 Discussions

  • Introductions First

5 Videos

  • Overview of Project
  • Invent Your Client
  • Fake Your History
  • Unpack your adjectives
  • The Name Game

2 Readings

  • Introduction to Week 1
  • Recommendations for peer review (Week 1)

Visualization: Make Your Fake

    • 2 Videos
    • 2 Readings
    • 1 PeerReview
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1 Peer Review

  • Make Your Fake

2 Videos

  • In The Mood
  • Developing Your Identity Manual

2 Readings

  • Introduction to Week 2
  • Recommendations for peer review (Week 2)

Week 3 Introduction and Review

    • 4 Videos
    • 1 Readings
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4 Videos

  • Choosing a Typeface
  • Typographic Space
  • Typesetting with Expression
  • Beyond Typesetting

1 Readings

  • Introduction to Week 3

Logotype: Brand Your Brand

    • 4 Videos
    • 1 PeerReview
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1 Peer Review

  • Brand Your Brand

4 Videos

  • Shapes of Letters, Shapes of Words
  • Typographic Skeletons
  • Customizing Letters
  • Variations and Refinement

Week 4 Introduction and Review

    • 5 Videos
    • 1 Readings
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5 Videos

  • Marks, Icons, and Symbols
  • Working with Color
  • Creating Hierarchy
  • Making Methods and Techniques
  • Range of Representation

1 Readings

  • Introduction to Week 4

Palette: Expand Your Brand

    • 5 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Expand Your Brand

1 Discussions

  • Checking In

5 Videos

  • Adding Color
  • Adding a Mark/Icon
  • Adding a Secondary Typeface
  • Adding Imagery
  • Adding a Secret Ingredient

Application: Apply Your Brand

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Apply Your Brand

1 Videos

  • Brand Applications and Mock-ups

1 Readings

  • Introduction to Week 5

Week 6 Introduction & Review

    • 5 Videos
    • 1 Readings
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5 Videos

  • Principles of Composition
  • Page Space
  • The Grid
  • Simple Composition: Creating Page Spreads
  • Complex Composition: Putting your book together

1 Readings

  • Introduction to Week 6

Publication: Display Your Brand

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Display Your Brand

1 Videos

  • Brand Development Guide

1 Readings

  • Congratulations

Resources for Students

    • 4 Readings
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4 Readings

  • Choosing a design program
  • Building your portfolio
  • Design portfolio tips
  • Writing your artist statement

Auto Summary

"Brand New Brand" is an advanced course designed for those passionate about Graphic Design, falling under the Arts & Humanities domain. Led by Coursera, this professional-level course serves as the grand finale to the Graphic Design Specialization. It offers an immersive experience where you will harness your accumulated knowledge and skills to create a comprehensive brand development guide for an imaginary start-up. Throughout this course, you will embark on a creative journey from ideation to final presentation, crafting a unique visual identity for your invented company. You will develop a logotype and a cohesive graphic palette, applying these elements across various platforms to see your brand come to life. Please note, this Capstone project is exclusively available to learners who have completed the prerequisite four courses in the specialization. With a commitment of approximately 1500 minutes, the course offers a substantial, hands-on learning experience. Subscription options begin at the Starter level, making it accessible for dedicated individuals ready to elevate their design prowess. Ideal for professionals aiming to consolidate their graphic design expertise, this course is perfect for those ready to take their creative skills to the next level.

Michael Worthington
Instructor

Michael Worthington