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Building Your Artistic Brand
  • Level Professional
  • Duration 9 hours
  • Course by University of Colorado Boulder
  • Offered by

About

Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd. In this course, you will explore how to develop a distinct and authentic brand identity that resonates with your audience, and gain insights in market research techniques, audience analysis, target demographics, and marketing channels. You'll gain an understanding of the principles of branding as they apply to the performing arts and learn best practices for curating and maintaining a professional online image, utilizing social media platforms effectively, and engaging with your audience. Mastering these branding skills will provide you with the essential tools to distinguish yourself from the competition and achieve success in your music career. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Modules

Introductory Materials

    • 2 Readings
    • 2 Discussion
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2 Discussions

  • Meet Your Peers!
  • General Discussion Board

2 Readings

  • Welcome Musicians!
  • Assignments and Honors Track

Developing Your Entrepreneurial Mindset

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Principles of Entrepreneurship

1 Videos

  • Developing Your Entrepreneurial Mindset

The Entrepreneur's Maxim

    • 1 Videos
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1 Videos

  • The Entrepreneur's Maxim

Defining Your Brand

    • 1 Videos
    • 1 Readings
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1 Videos

  • Defining Your Brand

1 Readings

  • "How to create a beautiful mood board"

Introduction to Markets

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Defining Markets

1 Videos

  • Introduction to Markets

Understanding Your Market

    • 1 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Market Study

1 Videos

  • Understanding Your Market

1 Readings

  • Review online resource for market information/research

Essentials of Marketing

    • 1 Videos
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1 Videos

  • Essentials of Marketing

Marketing Channels

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Marketing Principles

1 Videos

  • Marketing Channels

Five Marketing Questions

    • 1 Videos
    • 1 Discussion
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1 Discussions

  • Identifying Marketing Channels

1 Videos

  • Five Marketing Questions

Define your Market and Marketing Channels (optional assignment)

    • 1 PeerReview
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1 Peer Review

  • Market and Channels Activity

Social Media and Your Career

    • 1 Videos
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1 Videos

  • Social Media and Your Career

Five Social Media Strategies for Musicians

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Social Media Strategies

1 Videos

  • Five Social Media Strategies for Musicians

Platforms and Content

    • 1 Videos
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1 Videos

  • Platforms and Content

Techniques for Effective Email

    • 1 Videos
    • 1 Discussion
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1 Discussions

  • Marketing Engagement Strategy

1 Videos

  • Techniques for Effective Email

Develop your Brand and Apply Entrepreneurial Principles (optional assignment)

    • 1 PeerReview
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1 Peer Review

  • Brand and Entrepreneurial Principles Activity

Auto Summary

"Building Your Artistic Brand" is designed for musicians aiming to carve out a unique identity in the competitive music industry. This Arts & Humanities course, led by Coursera, guides you through creating a distinct brand that resonates with your audience. Learn market research, audience analysis, and effective use of social media to maintain a professional online presence. Ideal for beginners and seasoned pros alike, the course spans approximately 540 minutes and is available through Starter or Professional subscriptions. Enhance your career by mastering the essentials of artistic branding.

Jeffrey Nytch
Instructor

Jeffrey Nytch