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Building Your Career in Music: Developing A Brand and Funding Your Music
  • Level Foundation
  • Duration 9 hours
  • Course by Berklee
  • Offered by

About

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

Modules

Welcome!

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • What do you hope to accomplish?

1 Videos

  • Welcome!

Orientation

    • 3 Readings
Show info about module content

3 Readings

  • How This Course Works
  • Earn a Certificate for this Course
  • Connect with Your Classmates

What You Can Expect To Learn In This Lesson

    • 1 Videos
Show info about module content

1 Videos

  • What You Can Expect To Learn In This Lesson

Your Foundation

    • 3 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What's Your IVI?

3 Videos

  • Developing Your Identity, Vision, and Intention
  • Musicianship = Entrepreneurship
  • How to Become a More Effective Band Leader

1 Readings

  • Overcoming An Internal Struggle

Case Study: Elisa Smith's IVI

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Case Study: Elisa Smith's IVI

1 Readings

  • Case Study: Elisa Smith's IVI

What You Can Expect To Learn In This Lesson

    • 1 Videos
Show info about module content

1 Videos

  • What You Can Expect To Learn In This Lesson

Your Brand

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Building Your Fanbase
  • The Art of Networking
  • Partnering With Brands

2 Readings

  • Using Brand Names in Your Songwriting
  • Sign up for the full experience!

Case Study: Brand Partnerships

    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Case Study: Brand Partnerships

1 Discussions

  • Brand Partnerships

What You Can Expect To Learn In This Lesson

    • 1 Videos
Show info about module content

1 Videos

  • What You Can Expect To Learn In This Lesson

Your Record

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Choosing The Right Producer

3 Videos

  • Choosing The Right Producer
  • Establishing A Vision and Intention for Your Record
  • Setting Up a Simple Recording Budget

2 Readings

  • The Beginning of a Beautiful Friendship
  • Recording In the Studio

Case Study: Do You Need A Producer?

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Case Study: Do You Need A Producer?

1 Videos

  • Case Study: Do You Need A Producer?

What You Can Expect To Learn In This Lesson

    • 1 Videos
Show info about module content

1 Videos

  • What You Can Expect To Learn In This Lesson

Your Money

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • 5 Tips for Turning Your Band into a Business
  • Crowdfunding: Pre Launch
  • Crowdfunding: Post Launch

2 Readings

  • 10 Tips for Running a Successful Crowdfunding Campaign
  • Sign up for the full experience!

Case Study: Successful Crowdfunding

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Case Study: Successful Crowdfunding

1 Videos

  • Case Study: Successful Crowdfunding

1 Readings

  • Reviewing Rench's Crowdfunding Campaign

Launching Your Career

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Launching Your Career

1 Readings

  • Launching Your Career

Congratulations!

    • 1 Videos
Show info about module content

1 Videos

  • What do I do next?

Auto Summary

Discover how to launch your music career with practical tips on branding and funding in this Arts & Humanities course. Led by emerging artist Leah Waldo, also known as Elisa Smith, you'll learn to develop your unique identity, lead a band, and use crowdfunding for your first record. Featuring insights from industry professionals, this foundational course is available through Coursera with Starter and Professional subscription options. Ideal for aspiring musical artists.

Leah Waldo
Instructor

Leah Waldo