The Cycle: Management of Successful Arts and Cultural Organizations
What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence.
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- Level Foundation
- Duration 12 hours
- Course by University of Maryland, College Park
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Offered by
About
What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: - the importance of bold, exciting, and mission-driven programming in an organization; - how long-term artistic planning can help an organization produce this work; - how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; - how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and - how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu.Modules
Course Introduction and Introduction to the Cycle
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5
Videos
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5
Readings
5
Videos
- Watch: Welcome to the Course!
- Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts
- Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?
- Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater
- Watch: Introduction to the Cycle Part 4 - Family and Conclusion
5
Readings
- Meet Your Instructors
- Activity: Introductory Questionnaire
- Recommended Reading: The Cycle: Introduction (Pages 1-5)
- Review: The Cycle and Annotated Cycle
- Optional Activity for Students or Learners Not Affiliated with an Organization
Frequently Asked Questions
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1
Videos
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2
Readings
1
Videos
- Watch: Frequently Asked Questions: The Cycle
2
Readings
- Read: The Cycle: Executive Summary
- Read: Selected Blog Posts: Introduction to the Cycle
The Cycle in Practice
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8
Videos
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1
Assignment
1
Assignment
- Introduction to the Cycle
8
Videos
- Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)
- Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)
- Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)
- Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)
- Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)
- Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)
- Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)
- Watch: Review of The Cycle and Preparing for Next Week
Introduction to Long-Term Artistic Planning
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3
Videos
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2
Readings
3
Videos
- Watch: Introduction to Long-Term Artistic Planning
- Watch: Benefits of Long-Term Artistic Planning
- Watch: Implementing Long-Term Artistic Planning
2
Readings
- Recommended Reading: The Cycle: Chapter One (Pages 6-23)
- Review: Example 5-Year Program Plan
Frequently Asked Questions
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1
Videos
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2
Readings
1
Videos
- Watch: Frequently Asked Questions: Long-Term Artistic Planning
2
Readings
- Read: 10 Truths about Artistic Planning
- Read: Selected Blog Posts: Long-Term Artistic Planning
Artistic Planning in Practice
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6
Videos
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1
Readings
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1
Assignment
1
Assignment
- Long-Term Artistic Planning
6
Videos
- Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)
- Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)
- Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)
- Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)
- Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)
- Watch: Review of Long-Term Artistic Planning and Preparing for Next Week
1
Readings
- Activity: 5-Year Program Plan
Introduction to Institutional Marketing
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4
Videos
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2
Readings
4
Videos
- Watch: Introduction to Institutional Marketing Part 1
- Watch: Introduction to Institutional Marketing Part 2
- Watch: Introduction to Institutional Marketing Part 3
- Watch: Introduction to Institutional Marketing Part 4
2
Readings
- Review: Example Institutional Marketing Calendar
- Recommended Reading: The Cycle: Chapter Three (pages 47-78)
Frequently Asked Questions
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1
Videos
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2
Readings
1
Videos
- Watch: Frequently Asked Questions: Institutional Marketing
2
Readings
- Read: 10 Truths About Institutional Marketing
- Read: Selected Blog Posts: Institutional Marketing
Institutional Marketing in Practice
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3
Videos
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1
Readings
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1
Assignment
1
Assignment
- Institutional Marketing
3
Videos
- Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)
- Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)
- Watch: Review of Institutional Marketing and Preparing for Next Week
1
Readings
- Activity: 1-Year Institutional Marketing Calendar
Introduction to Programmatic Marketing
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5
Videos
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1
Readings
5
Videos
- Watch: Programmatic Marketing Part 1: What are We Selling?
- Watch: Programmatic Marketing Part 2: How Are We Selling It?
- Watch: Programmatic Marketing Part 3: To Whom Are We Selling?
- Watch: Programmatic Marketing Part 4: At What Price?
- Watch: Programmatic Marketing Part 5: With Which Media?
1
Readings
- Recommended Reading: The Cycle: Chapter Two (Pages 24-46)
Frequently Asked Questions
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1
Videos
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2
Readings
1
Videos
- Watch: Frequently Asked Questions: Programmatic Marketing
2
Readings
- Read: 10 Truths for Programmatic Marketing
- Read: Selected Blog Posts: Programmatic Marketing
Programmatic Marketing in Practice
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3
Videos
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1
Readings
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1
Assignment
1
Assignment
- Programmatic Marketing
3
Videos
- Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)
- Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)
- Watch: Review of Programmatic Marketing and Preparing for Next Week
1
Readings
- Activity: Marketing Summary for One Program or Event
Introduction to Boards
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4
Videos
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2
Readings
4
Videos
- Watch: Introduction to Boards
- Watch: Board Projects
- Watch: Board Meetings
- Watch: Board Culture Change
2
Readings
- Read: Board Audit
- Recommended Reading: The Cycle: Chapters 4 and 5 (Pages 79-103)
Frequently Asked Questions
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1
Videos
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1
Readings
1
Videos
- Watch: Frequently Asked Questions: The Family and Boards
1
Readings
- Read: Selected Blog Posts: Family and Boards
Boards In Practice
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2
Videos
2
Videos
- Watch: Case Study: Board Engagement at Dance Place (Washington, DC)
- Watch: Case Study: Board Engagement at MACLA (San Jose, California)
The Family In Practice
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4
Videos
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1
Readings
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1
Assignment
1
Assignment
- The Family and Boards
4
Videos
- Watch: Case Study: Family at Bronx Documentary Center (New York, NY)
- Watch: Case Study: Family at British Council (Belgrade, Serbia)
- Watch: Case Study: Family at AGORA Arts & Culture (Alexandria, Egypt)
- Watch: Review of Family and Boards and Preparing for Next Week
1
Readings
- Activity: Board Audit
Introduction to Fundraising
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2
Videos
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6
Readings
2
Videos
- Watch: Introduction to Fundraising
- Watch: Three Essential Fundraising Mechanisms
6
Readings
- Review: The Donor Development Cycle
- Review: Three Essential Fundraising Mechanisms
- Review: Example Membership Campaign - Alaska Native Heritage Center
- Review: Annual Membership Campaign: CBSO
- Review: Example Targeted Campaign
- Recommended Reading: The Cycle: Chapter Six (Page 104-137)
Frequently Asked Questions
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1
Videos
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2
Readings
1
Videos
- Watch: Frequently Asked Questions: Fundraising
2
Readings
- Read: 10 Rules for Fundraising
- Read: Selected Blog Posts: Fundraising
Fundraising in Practice
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5
Videos
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3
Readings
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1
Assignment
1
Assignment
- Fundraising
5
Videos
- Watch: Case Study: Fundraising at Dance Place (Washington, DC)
- Watch: Case Study: Fundraising at British Council (Lagos, Nigeria)
- Watch: Case Study: Fundraising at Compagnie Pal Frenak (Budapest, Hungary)
- Watch: Case Study: Fundraising at Center for Asian American Media (San Francisco, California)
- Watch: Review of Fundraising
3
Readings
- Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)
- Activity: 1-Year Cultivation Calendar
- Activity: Annual Membership, Major Donor Campaign, or Targeted Campaign
Course Conclusion
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1
Videos
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3
Readings
1
Videos
- Watch: Course Conclusion
3
Readings
- Read: Selected Blog Posts: Course Summary
- Course Evaluation
- Optional: Additional Reading
Auto Summary
Unlock the secrets to managing successful arts and cultural organizations with "The Cycle: Management of Successful Arts and Cultural Organizations." This engaging course, offered by Coursera, is tailored for arts and humanities enthusiasts and professionals. Guided by Michael M. Kaiser and Brett Egan of the DeVos Institute, you will explore a transformative management theory known as the Cycle, designed to help arts and cultural organizations thrive in a complex environment. This course delves into building a robust organization through bold, mission-driven programming and strategic marketing that attracts a dedicated base of supporters. Learn how to cultivate relationships with ticket buyers, donors, volunteers, and more, to generate the revenue necessary for sustaining and enhancing artistic endeavors year after year. The Cycle's proven effectiveness spans diverse entities, from performing arts organizations and museums to botanical gardens and public libraries. Ideal for individuals seeking foundational knowledge, the course offers comprehensive content available for self-paced learning, with new sessions starting monthly. Choose from flexible subscription options, including Starter, Professional, and Paid plans, to suit your learning needs. Join this course to gain valuable insights and practical skills to elevate your arts and cultural organization to new heights. For more information about the DeVos Institute's impactful work, visit www.DeVosInstitute.umd.edu.
Michael M. Kaiser
Brett Egan