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Introduction to Typography
  • Level Foundation
  • Duration 9 hours
  • Course by California Institute of the Arts
  • Offered by

About

Typography is the art of manipulating the visual form of language to enrich and control its meaning. It's an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology"but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We'll consider the pragmatic concerns involved in selecting and combining type. We'll peek into the "rich historical, cultural, and aesthetic histories of familiar typefaces. We'll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we'll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating "in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other "page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.

Modules

Intro and Overview

    • 1 Videos
    • 5 Readings
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1 Videos

  • Course Welcome

5 Readings

  • About this Course
  • About the Assignments
  • Course Tools
  • Academic Integrity
  • Additional Resources

How Peer Review Works

    • 3 Videos
    • 1 Readings
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3 Videos

  • Why Peer Review?
  • Peer Review Tips
  • How to apply feedback

1 Readings

  • What is peer review?

Course Communication Policies

    • 3 Readings
    • 1 Discussion
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1 Discussions

  • Introduce yourself

3 Readings

  • Instructor Presence and Staff Support
  • Forum Guidelines
  • Requesting Peer Reviews

What is Type?

    • 1 Videos
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1 Videos

  • Font versus Typeface

Describing and Measuring Type

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Type Terms

3 Videos

  • Stroke and Proportion
  • Type Anatomy
  • Measuring Type

1 Readings

  • Reviewing key terms

Choosing Type

    • 1 Videos
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1 Videos

  • Choosing a Typeface

Review

    • 1 Assignment
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1 Assignment

  • Describing Type

From Humanism to Rationalism

    • 3 Videos
    • 1 Readings
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3 Videos

  • Typefaces and their Stories
  • Bembo: Humanist Letters
  • Didot: Enlightened Refinement

1 Readings

  • Prepare Yourself

The Modern Era

    • 3 Videos
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3 Videos

  • Clarendon: Type for the Masses
  • Futura: the Typographic Avant-Garde
  • Helvetica: International Modern

Type Today

    • 1 Videos
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1 Videos

  • Scala Sans: Typographic Remix

Assignment

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Research a Typeface

1 Readings

  • Research Sources

Type in Space

    • 4 Videos
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4 Videos

  • Working with Type
  • Typographic Space
  • Page Space
  • The Grid

Typographic Hierarchy

    • 1 Videos
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1 Videos

  • Creating Hierarchy

Rules and Conventions

    • 1 Videos
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1 Videos

  • Typographic Conventions

Assignment

    • 1 PeerReview
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1 Peer Review

  • Typeset Your Research

Expressive Typography

    • 3 Videos
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3 Videos

  • Making Meaningful Type
  • Typesetting with Expression
  • Beyond Typesetting

Bringing It All Together

    • 1 Videos
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1 Videos

  • The Typographic Poster

Assignment

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Design a Typographic Poster

1 Readings

  • Course Credits

Auto Summary

"Introduction to Typography" is a foundational Arts & Humanities course offered by Coursera. Taught by expert instructors, it delves into the art of manipulating visual language, exploring letterforms, type selection, and the historical and aesthetic significance of typefaces. The course includes lectures and peer-assessed assignments, culminating in a typographic poster design. With a duration of 540 minutes, it requires basic knowledge of Adobe InDesign. Subscription options include Starter, Professional, and Paid. Ideal for aspiring graphic designers seeking to enhance their typography skills.

Anther Kiley
Instructor

Anther Kiley