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Launching Your Music Career
  • Level Professional
  • Duration 8 hours
  • Course by University of Colorado Boulder
  • Offered by

About

Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry. In this course, you will gain invaluable insights into effectively managing a successful gigging career. From identifying suitable venues to taking charge of bookings, you will learn the essential skills needed to navigate the dynamic world of live performances. By utilizing the Business Model Canvas template, you will develop a strategic approach to planning and executing your career goals, ensuring you stay on track and achieve long-term success. Setting up, promoting, and growing your teaching studio is another essential aspect covered in the course. Learn how to establish a thriving teaching practice, identify your Unique Selling Proposition (USP), attract and retain students, and utilize marketing techniques to promote your teaching services. After completing this course, you have the skills and knowledge necessary to become a self-sufficient music entrepreneur and to unleash your full potential as a musician in today's dynamic music industry. This course can be taken by itself or as part of the "Musician's Professional Toolbox" specialization.

Modules

Introductory Materials

    • 2 Readings
    • 2 Discussion
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2 Discussions

  • Meet Your Peers!
  • General Discussion Board

2 Readings

  • Welcome Musicians!
  • Assignments and Honors Track

The Business Model Canvas

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Business Model Canvas

1 Videos

  • Be Your Own Manager

1 Readings

  • Download a Business Model Canvas template

Utilizing the Canvas

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • Business Model Canvas

2 Videos

  • Introduction to the Business Model Canvas
  • Applying the Business Model Canvas

Gigging

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Gigging Basics

1 Videos

  • Finding Gigs

1 Readings

  • Langenberg, "A light-hearted etiquette guide for the novice freelancer"

Maintaining Your Gigging Career

    • 1 Videos
    • 1 Discussion
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1 Discussions

  • Reach Out to Venues

1 Videos

  • Maintaining a Freelance Gigging Career

Defining Your Studio

    • 1 Videos
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1 Videos

  • Defining Your Studio

Promoting Your Studio

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Creating Your Studio

1 Discussions

  • Unique Selling Proposition (USP)

1 Videos

  • Promoting Your Studio

Growing Your Studio

    • 1 Videos
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1 Videos

  • Growing Your Studio with the Business Model Canvas

Creating Community

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Growing Your Studio

1 Discussions

  • Community Building

1 Videos

  • Building Community

Create a Comprehensive Plan for Your Teaching Studio

    • 1 PeerReview
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1 Peer Review

  • Teaching Studio Plan Activity

Create a Professional Website or Studio Growth Plan

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Professional Website or Studio Growth Plan Activity

1 Videos

  • Optional Honors Projects

Auto Summary

"Launching Your Music Career" is a professional-level course designed for aspiring musicians, focusing on essential business skills for a successful career. Taught by industry experts, it covers topics like gig management, strategic planning with the Business Model Canvas, and building a teaching studio. Available on Coursera, the course spans 480 minutes and offers flexible subscription options, including a Starter plan. Ideal for those looking to become self-sufficient music entrepreneurs.

Jeffrey Nytch
Instructor

Jeffrey Nytch