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Promotional Materials Every Musician Needs
  • Level Professional
  • Duration 11 hours
  • Course by University of Colorado Boulder
  • Offered by

About

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Modules

Introductory Materials

    • 2 Readings
    • 2 Discussion
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2 Discussions

  • Meet Your Peers!
  • General Discussion Board

2 Readings

  • Welcome Musicians!
  • Assignments and Honors Track

Resumes and CVs I: Types & Purposes

    • 1 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Transferrable Skills

1 Videos

  • Resumes and CVs I: Types & Purposes

1 Readings

  • Angela Beeching, "12 ways to fine-tune your CV"

Resumes and CVs II: Formatting

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Resumes and CVs

1 Videos

  • Resumes and CVs II: Formatting

Create a Musical Resume or CV (optional assignment)

    • 1 PeerReview
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1 Peer Review

  • Musical Resume/CV Activity

Your Prose Bio

    • 1 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Musician Bios

1 Videos

  • Your Prose Bio

1 Readings

  • Harris, "Butt heads with the artist bio"

Cover Letters

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Cover Letters and Bios

1 Videos

  • Cover Letters

1 Readings

  • Baer, "Here is the incredible cover letter Leonardo Da Vinci wrote in the 1480s"

Write Your Biography and Cover Letter (optional assignment)

    • 1 PeerReview
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1 Peer Review

  • Musical Biography or Cover Letter

Essential Content

    • 1 Videos
    • 1 Readings
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1 Videos

  • Essential Content

1 Readings

  • Brown, "10 pieces of essential content"

Visual Materials I: What Makes a Good Headshot?

    • 1 Videos
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1 Videos

  • Visual Materials I: What makes a good headshot?

Visual Materials II: What Makes a Good Promo Video?

    • 1 Videos
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1 Videos

  • Visual Materials II: What makes a good promo video?

Visual Materials III: What Makes a Good Website?

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Images, Demos, and Websites

1 Discussions

  • Website Critique

1 Videos

  • Visual Materials III: What makes a good website?

Create a Headshot, Storyboard or Website Mockup (optional assignment)

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Headshot, Storyboard or Website Mockup Activity

Auto Summary

"Promotional Materials Every Musician Needs" is an essential course designed for musicians aiming to create a powerful and professional presence in the competitive music industry. Offered under the Arts & Humanities domain, this comprehensive program equips you with the know-how to craft compelling promotional materials that make a lasting impression. Guided by industry experts from Coursera, this professional-level course delves into the creation of artist bios, headshots, resumes/CVs, cover letters, websites, and promotional videos. Each module is meticulously designed to help you showcase your talent and convey your unique brand identity effectively. With a total duration of 660 minutes, this course provides in-depth insights and practical skills that can be applied immediately. It can be pursued independently or as part of the broader "Musician's Professional Toolbox" specialization, making it a versatile choice for both emerging and established musicians. For flexibility, the course is available through two subscription options: Starter and Professional, catering to different levels of commitment and professional development needs. Whether you are looking to enhance your promotional skills or establish a strong professional image, this course is tailored to help you achieve your goals and stand out in the music industry.

Jeffrey Nytch
Instructor

Jeffrey Nytch