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Touring 101 for Musicians
  • Level Foundation
  • Duration 11 hours
  • Course by Berklee
  • Offered by

About

Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour. The course will focus on establishing the goals for a tour, identifying the best tour model for you, and highlighting marketing strategies for a tour. Upon completion of this course, you will be able to plan and market a tour in a way that allows you to best connect with your fans and grow your music business.

Modules

Welcome!

    • 6 Readings
    • 1 Assignment
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1 Assignment

  • What Are Your Goals?

6 Readings

  • Welcome!
  • Connect with Your Classmates
  • Earn A Course Certificate
  • Course Resources
  • Assignment and Project Details
  • Artists Mentioned in the Course

Lesson 1: The Basics of Touring

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Lesson 1 Quiz

1 Discussions

  • Identify a Venue

1 Videos

  • Roanoke's Touring Model

4 Readings

  • Introduction to Lesson 1
  • Why Do You Want to Tour?
  • Developing Your Booking Pitch
  • TakeNote Article: Music Career Advise from Annie Clements

Lesson 1 Assignment

    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • SELF-ASSESSMENT QUIZ: Tour Planning Project, Part 1

1 Discussions

  • Tour Planning Project, Part 1: Research and Contact a Venue

1 Readings

  • Tour Planning Project Information

Lesson 2: Creating a Great Gig with Your Fans

    • 3 Videos
    • 5 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Lesson 2 Quiz

1 Discussions

  • Small-Audience Shows

3 Videos

  • What is a Great Gig?
  • Strategic Touring
  • Putting Fans First

5 Readings

  • Introduction to Lesson 2
  • Finding the Right Balance for Performing
  • How to Measure Your Success
  • Who is Benji Rogers?
  • Artist Examples who Put Fans First

Lesson 2 Assignment

    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • SELF-ASSESSMENT QUIZ: Tour Planning Project, Part 2

1 Discussions

  • Tour Planning Project, Part 2: Create a Fan First Approach and Identify Measurements of Success

Lesson 3: Hit the Road! Choosing a Tour Model that Works for You

    • 7 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Lesson 3 Quiz

1 Discussions

  • Why Tour?

7 Readings

  • Introduction to Lesson 3
  • Touring Models: Hub and Spokes Touring
  • Touring Models: Slow Touring
  • Touring Models: Routed Touring
  • Touring Models: Straight Line Touring
  • Touring Models: Chasing Interest Touring
  • Combining Strategies

Lesson 3 Assignment

    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • SELF-ASSESSMENT QUIZ: Tour Planning Project, Part

1 Discussions

  • Tour Planning Project, Part 3: Choosing a Touring Model

Lesson 4: Marketing Your Gigs and Tours

    • 2 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Lesson 4 Quiz

1 Discussions

  • Show vs. Event

2 Videos

  • Take Control of Your Own Marketing
  • Using Videos and Other Social Media for Marketing

4 Readings

  • Introduction to Lesson 4
  • Tips for Marketing on Social Media
  • Old School Advertising
  • Effective Low-Cost marketing

Lesson 4 Assignment

    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • SELF-ASSESSMENT QUIZ: Tour Planning Project, Part

1 Discussions

  • Tour Planning Project, Part 4: Market Your Tour

Congratulations!

    • 1 Readings
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1 Readings

  • Congratulations!

Auto Summary

Touring 101 for Musicians is designed for aspiring musicians aiming to take their music on the road. This foundational course, offered by Coursera, focuses on the essential skills needed for successful touring, including tour planning, goal setting, and marketing strategies. Featuring insights from industry professionals, it prepares learners to effectively connect with fans and grow their music careers. The course spans 660 minutes and is available through Starter and Professional subscription options. Ideal for those in the Arts & Humanities domain looking to enhance their live performance income and career opportunities.

Bruce Houghton
Instructor

Bruce Houghton