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Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
  • Level Foundation
  • Duration 26 hours
  • Course by UNSW Sydney (The University of New South Wales)
  • Offered by

About

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: - Shape your ideas into compelling and well structured narratives and complex story worlds - Identify, understand, and engage different audiences in your stories -  Create cohesive user experiences across different platforms - Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. - Susan Bonds, 42 Entertainment, Los Angeles, USA -  Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA -  Cindi Drennan, Illuminart, Australia -  Tom Ellard, UNSW Art & Design, Sydney, Australia -  Catherine Fargher, Dr Egg Digital, Sydney, Australia -  Hal Hefner, 3AM Creative, USA -  Brian Seth Hurst, StoryTech, Los Angeles, USA -  Henry Jenkins, School for Communication and Journalism, University of Southern California, USA -  Mikey Leung, Digital Storytellers, Sydney, Australia -  Alex Lieu, 42 Entertainment, Los Angeles, USA -  Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA -  John McGhee, UNSW Art & Design, Sydney, Australia -  Joseph Narai, Transmedia Entertainment, Sydney, Australia -  Jeff Nicholas, The Uprising Creative, Los Angeles, USA -  Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA -  Steve Peters, No Mimes Media, Los Angeles, USA -  Stuart Samuels, Stuart Samuels Productions, Toronto, Canada -  Charles Santoso, Concept Artist, Sydney, Australia -  Seth Shapiro, New Amsterdam Media, Los Angeles, USA -  Scott Snibbe, Eyegroove, San Francisco, USA -  Tracey Taylor, The Pulse, Sydney, Australia -  Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, -  University of Southern California, USA -  Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK -  Brent Young, Super 78, Los Angeles, USA -  Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre.

Modules

Welcome to the Course!

    • 3 Videos
    • 9 Readings
Show info about module content

3 Videos

  • Key Concept - Welcome to Transmedia Storytelling
  • Professional advice on getting started
  • Graduate Certificate and Master of Visualisation, Simulation, and Immersive Design

9 Readings

  • Course Overview
  • Important note about the assignments in the course
  • Join the transmedia storytelling MOOC community!
  • Meet your academic instructors
  • Meet our industry partner - X Media Lab
  • Meet the industry contributors
  • Learn how immersive and visualisation technologies are changing storytelling
  • Special thanks and acknowledgements
  • Key points to remember from this lesson

Transmedia Story Examples

    • 5 Videos
Show info about module content

5 Videos

  • Brian Seth Hurst - Conspiracy for Good
  • Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight
  • Henry Jenkins - The Matrix. An example of a transmedia world
  • Mikey Leung - The Darwin Aboriginal Art Fair
  • Scott Snibbe - Biophilia, a transmedia story of music, technology and nature

What is Transmedia Storytelling?

    • 8 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What do you think transmedia storytelling is?

8 Videos

  • Key Concept - What is transmedia storytelling?
  • An industry perspective of transmedia storytelling
  • Henry Jenkins - The benefits of a transmedia approach
  • Henry Jenkins - The importance of collaboration in the creative process
  • Commercialism
  • Copyright and transmedia storytelling
  • Geoffrey Long - The future of the term 'transmedia'
  • Henry Jenkins - What defines a successful transmedia project?

2 Readings

  • Module 1 Lesson 2 Useful links and resources
  • Key points to remember from this lesson

The Anatomy of Story

    • 6 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What examples of the hero's journey can you think of?

6 Videos

  • Key Concept - The anatomy of story
  • Henry Jenkins - How a transmedia strategy enriches a story
  • Tom Ellard - Important elements of story
  • Tom Ellard - Story structure and the hero’s journey
  • Tom Ellard - The role of memory, imagery and emotion in understanding story
  • Henry Jenkins - World building

2 Readings

  • Module 1 Lesson 3 Useful links and resources
  • Key points to remember from this lesson

The Power of Ideas

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Can you write your own six word story?

3 Videos

  • Key Concept - The premise and six word stories
  • Narrative and story
  • Charles Santoso - Six word stories

2 Readings

  • Module 2 Lesson 1 Useful links and resources
  • Key points to remember from this lesson

Reframing, Random Stimuli and Research

    • 4 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What creative idea generation tools appeal to you?

4 Videos

  • Key Concept - Three tools for creating content
  • Developing and communicating ideas
  • Charles Santoso - Conceptual blending
  • Stuart Samuels - What is an idea?

2 Readings

  • Module 2 Lesson 2 Useful links and resources
  • Key points to remember from this lesson

Developing Your Conceptual Story Idea with Content

    • 5 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • How might you add detail to your story idea?

5 Videos

  • Key Concept - Developing your conceptual story idea with content
  • The importance of a strong central narrative
  • Charles Santoso - Creativity techniques
  • Sergio Paez - The role of visual storytelling
  • Mikey Leung - Planning and testing your story

2 Readings

  • Module 2 Lesson 3 Useful links and resources
  • Key points to remember from this lesson

Working Creatively in Storyworlds by Using Constraints

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Assignment 1: What is your story?

1 Discussions

  • What are the constraints that help define your story?

5 Videos

  • Key Concept - Working creatively in storyworlds by using constraints
  • Building a storyworld
  • Charles Santoso - Storytelling and seed ideas
  • Susan Bonds - The process of developing a transmedia story
  • Mikey Leung - Using storyworlds in transmedia social campaigns

2 Readings

  • Module 2 Lesson 4 Useful links and resources
  • Key points to remember from this lesson

Who is the Audience?

    • 4 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • How do you think your audience will affect your story?

4 Videos

  • Key Concept - An introduction to the audience
  • Audience in transmedia storytelling
  • Connecting audience with story
  • Henry Jenkins - The collective intelligence of a transmedia audience

2 Readings

  • Module 3 Lesson 1 Useful links and resources
  • Key points to remember from this lesson

Understanding the Audience using Ethnography

    • 5 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • How will you learn about your own story's audience?

5 Videos

  • Key Concept - Understanding the audience using ethnography
  • The changing nature of audience
  • Mikey Leung - Identifying and engaging your audience
  • Henry Jenkins - Developing strategy for engaging multiple types of audience
  • John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations

2 Readings

  • Module 3 Lesson 2 Useful links and resources
  • Key points to remember from this lesson

Understanding the Audience using Participatory Design

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Assignment 2: Who are you telling your story to?

1 Discussions

  • Do you want your audience to be passive or active?

4 Videos

  • Key Concept - Understanding the audience using participatory design
  • Mikey Leung - The potential of transmedia storytelling for audience engagement
  • Maya Zuckerman - Rapid prototyping
  • Cindi Drennan - The Departure. A case study of engaging a community in participatory design

2 Readings

  • Module 3 Lesson 3 Useful links and resources
  • Key points to remember from this lesson

User Experience in Context

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What are some examples of experiences that might work in your own storyworld?

3 Videos

  • Key Concept - User experience in context
  • Tracey Taylor - Group interactive experiences
  • Henry Jenkins - Orientation. Unifying a transmedia story experience

2 Readings

  • Module 4 Lesson 1 Useful links and resources
  • Key points to remember from this lesson

Getting a Grip on Experience

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What types of experiences suit your own transmedia strategy?

3 Videos

  • Key Concept - Getting a grip on experience
  • Tom Ellard - Advice about audience engagement
  • Catherine Fargher - Evaluating user engagement

2 Readings

  • Module 4 Lesson 2 Useful links and resources
  • Key points to remember from this lesson

Designing the Transmedia User Journey

    • 6 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Assignment 3: How is your story experienced?

1 Discussions

  • What are some of the key touchpoints in your own transmedia strategy?

6 Videos

  • Key Concept - Designing the transmedia user journey
  • Henry Jenkins - Continuity and expectation in the transmedia user experience
  • Designing cohesive experiences for multiple audiences
  • Tom Ellard - Translating stories across different media
  • Steve Peters - Ethics in transmedia storytelling
  • Catherine Fargher - Designing for participation

2 Readings

  • Module 4 Lesson 3 Useful links and resources
  • Key points to remember from this lesson

The Changing Nature of Creative Technologies

    • 3 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What technologies inspire and frustrate you?

3 Videos

  • Key Concept - Creative technologies and the transmedia experience
  • Joseph Narai - Location based storytelling
  • Henry Jenkins - Low tech transmedia strategies

2 Readings

  • Module 5 Lesson 1 Useful links and resources
  • Key points to remember from this lesson

An Interaction Design Approach to Creative Technologies

    • 6 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What issues should you consider when choosing technologies for your story?

6 Videos

  • Key Concept - Choosing the right technologies to tell your story
  • Brian Seth Hurst - Choosing a technology platform
  • Henry Jenkins - Examples of technological affordances and audience experience
  • Cindi Drennan - Projection mapping. Affordances, constraints and audience
  • Joseph Narai - UNSW Business School Virtual Reality (VR) Marketing
  • Tracey Taylor - A rich multimedia project

2 Readings

  • Module 5 Lesson 2 Useful links and resources
  • Key points to remember from this lesson

Experiencing Creative Technologies in Context

    • 4 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Which technology will you use for different types of engagement?

4 Videos

  • Key Concept - Experiencing technology in context
  • Tom Ellard - Choosing the right platform for your story
  • Cindi Drennan - Illuminart. Permanent interactive projection mapping
  • Cindi Drennan - Illuminart. Harts Mill

2 Readings

  • Module 5 Lesson 3 Useful links and resources
  • Key points to remember from this lesson

Managing Emerging Technologies: Unknowns and Radical Transformation

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Assignment 4: How will you use technology to tell your story?

1 Discussions

  • Which emerging technology do you think has great potential for storytelling?

5 Videos

  • Key Concept - Considerations for using current and emerging technologies for storytelling
  • Managing expectations of emerging technologies
  • Discussion and applications of Augmented Reality (AR) and Virtual Reality (VR)
  • John McGhee - The future of virtual reality (VR) technologies
  • Geoff Long - The future of technology and storytelling

2 Readings

  • Module 5 Lesson 4 Useful links and resources
  • Key points to remember from this lesson

Stories from Industry - Professionals’ Career Journeys and Advice

    • 24 Videos
Show info about module content

24 Videos

  • Susan Bonds, 42 Entertainment. Los Angeles, USA
  • Flint Dille, Screenwriter, Game Designer and Novelist. Los Angeles, USA
  • Cindi Drennan, Illuminart. Adelaide, Australia
  • Tom Ellard, UNSW Australia | Art & Design. Sydney, Australia
  • Catherine Fargher, Dr Egg Digital. Sydney, Australia
  • Hal Hefner, 3AM Creative. USA
  • Brian Seth Hurst, StoryTech. Los Angeles, USA
  • Henry Jenkins, School for Communication and Journalism. University of Southern California, USA
  • Mikey Leung, Digital Storytellers. Sydney, Australia
  • Alex Lieu, 42 Entertainment. Los Angeles, USA
  • Geoffery Long, Annenberg Innovation Lab. University of Southern California, USA
  • John McGhee, UNSW Australia | Art & Design. Sydney, Australia
  • Joseph Narai, Transmedia Entertainment. Sydney, Australia
  • Jeff Nicholas, The Uprising Creative. Los Angeles, USA
  • Sergio Paez, Lucasfilm. California, USA
  • Steve Peters, No Mimes Media. Los Angeles, USA
  • Stuart Samuels, Stuart Samuels Productions. Toronto, Canada
  • Seth Shapiro, New Amsterdam Media. Los Angeles, USA
  • Scott Snibbe, Eyegroove. San Francisco, USA
  • Tracey Taylor, The Pulse. Sydney, Australia
  • Robert Tercek, School of Cinema-Television. University of Southern California, USA
  • Kevin Williams,Founder & Director of KWP Ltd and DNA Association
  • Brent Young, Super 78. Los Angeles, USA
  • Maya Zuckerman, Transmedia SF. San Francisco, USA

Auto Summary

Explore the art of transmedia storytelling with this engaging course from Coursera, designed for Arts & Humanities enthusiasts. Learn to create cohesive narratives across multiple platforms, engaging diverse global audiences through emerging technologies. Guided by top UNSW Australia Art & Design academics and industry experts, you'll delve into the development of expansive storyworlds like Star Wars and Marvel. The course spans 1560 minutes and offers various subscription options, making it ideal for aspiring storytellers aiming to master the craft and innovate in digital storytelling.

Associate Professor Simon McIntyre
Instructors

Associate Professor Simon McIntyre

Dr Ollie Bown
Instructors

Dr Ollie Bown

Emma Robertson
Instructors

Emma Robertson

Dr Geoge Khut
Instructors

Dr Geoge Khut

Dr Jeffrey Koh
Instructors

Dr Jeffrey Koh