Web Design: Strategy and Information Architecture
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites.
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- Level Professional
- Duration 12 hours
- Course by California Institute of the Arts
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Offered by
About
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project"developing a comprehensive plan for a complex website"by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss: - Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum - The difference between native apps and websites - The difference of agile vs. waterfall approaches - User personas and site personas - User testing The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle"finally"wireframes, visual mockups, and clickable prototypes. This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.Modules
Course Introduction
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1
Videos
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5
Readings
1
Videos
- Course Introduction
5
Readings
- About this course
- About the assignments
- Required tools
- Academic Integrity
- About CalArts and the Program in Graphic Design
How Peer Review Works
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3
Videos
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1
Readings
3
Videos
- Why Peer Review?
- Peer Review Tips
- How to apply feedback
1
Readings
- What is peer review?
Course Communication Policies
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3
Readings
3
Readings
- Instructor Presence and Staff Support
- Forum Guidelines
- Requesting Peer Reviews
Defining User Experience
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3
Videos
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1
Readings
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1
Discussion
1
Discussions
- Great vs. Terrible User Experiences
3
Videos
- Introduction to Week 1
- Defining the term "user experience"
- User-centric design
1
Readings
- Job Titles in the Web Industry
The UX Process
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3
Videos
3
Videos
- What could possibly go wrong?
- The UX Phases (part 1)
- The UX Phases (part 2)
Waterfall vs. Agile
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1
Videos
1
Videos
- Waterfall vs. Agile
Web vs. App
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1
Videos
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1
Readings
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1
Assignment
1
Assignment
- Web vs. App
1
Videos
- Web vs. App
1
Readings
- About Web vs. App optional quiz
Developing your Project Idea
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1
Videos
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3
Readings
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1
PeerReview
1
Peer Review
- Project Ideas
1
Videos
- Project Ideas: Alyson and Bradley
3
Readings
- Project Brief
- Try it yourself: Research existing restaurants
- A Final Thought for the Week
Research
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4
Videos
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2
Readings
4
Videos
- Introduction to Week 2
- User Research
- Inspiration
- Analytics
2
Readings
- Inspirational Websites
- Try it yourself: User research methods
Defining Needs and Audiences
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2
Videos
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2
Readings
2
Videos
- User Needs and Client Needs
- Target Audience
2
Readings
- Example User and Client Needs: Pasadena Conservatory
- User Personas
Preparing your Strategy
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1
Videos
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1
PeerReview
1
Peer Review
- Strategy Document
1
Videos
- Strategy: Alyson and Bradley
Bonus Material
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1
Videos
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1
Readings
1
Videos
- Interview with Craig Cooke: Determining success
1
Readings
- A Final Thought for the Week
Content and Functionality Requirements
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4
Videos
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1
Readings
4
Videos
- Introduction to Week 3
- Introduction to Outline of Scope
- Content and Functionality
- Outline of Scope Example
1
Readings
- Try it yourself: Sorting content and functionality requirements
Outlining Your Scope
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1
Videos
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1
PeerReview
1
Peer Review
- Outline of Scope
1
Videos
- Scope: Alyson and Bradley
Bonus Material
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1
Videos
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1
Readings
1
Videos
- Interview with Melissa Kuo
1
Readings
- A Final Thought for the Week
Introduction to Sitemaps
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3
Videos
3
Videos
- Introduction to Week 4
- Introduction to Sitemaps
- Information Architecture
Sitemapping
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4
Videos
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1
Readings
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1
Discussion
1
Discussions
- Try it yourself: Reverse engineer a sitemap
4
Videos
- Sitemap Concerns
- Sitemapping: an annotated process
- Sitemap Elements
- Sitemap Example
1
Readings
- My Stuff or Your Stuff?
Sitemap Testing with Treejack
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2
Videos
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2
Readings
2
Videos
- Treejack Introduction
- Treejack Analysis
2
Readings
- Try it Yourself: Test your sitemap using Treejack
- Other UX tools from Optimal Workshop
Creating Your Sitemap
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1
Videos
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1
PeerReview
1
Peer Review
- Sitemap
1
Videos
- Sitemap: Alyson and Bradley
Next Steps
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2
Readings
2
Readings
- Next Steps
- A Final Thought for the Week
Auto Summary
Dive into the essential world of web design with the "Web Design: Strategy and Information Architecture" course, a part of the UI/UX Design Specialization. This course delves into the foundational aspects of user experience (UX), focusing on research, planning, goal-setting, user understanding, content structuring, and interactive sequence development. While applicable to various interactive media, the primary emphasis lies on crafting contemporary, responsive websites. Guided by Coursera, this course will see you through the initial phase of creating a comprehensive plan for a complex website. You'll explore defining strategy, scope, information architecture, and overall site structure. Key topics include job roles in web design, differences between native apps and websites, agile versus waterfall methodologies, user and site personas, and user testing. Prepare to continue your journey with the subsequent course, "Web Design: Wireframes to Prototypes," where you will advance to wireframes, visual mockups, and clickable prototypes. Designed for individuals with a background in graphic or visual design, front- or back-end web development, or human-computer interaction, this course aims to enhance your UI and UX skills. The course spans approximately 720 minutes and offers various subscription options, including Starter, Professional, and Paid plans. Ideal for professionals seeking to bolster their visual design and analytical skills in UI/UX, this course promises a comprehensive, design-centric approach to user interface and experience design.
Roman Jaster