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Foundations of Business Intelligence
  • Level Expert
  • Duration 25 hours
  • Course by Google
  • Offered by

About

This is the first of three courses in the Google Business Intelligence Certificate, which will help develop the skills needed to apply for entry-level roles as a business intelligence (BI) professional. People who work in BI help organizations access the right data, use data to help businesses grow and improve, and put insights into action. In this course, you’ll discover the role of BI professionals within an organization and explore BI tools you can use on the job. Google employees who currently work in BI will guide you through this course by providing hands-on activities that simulate job tasks, sharing examples from their day-to-day work, and helping you build business intelligence skills to prepare for a career in the field. Learners who complete the three courses in this certificate program will have the skills needed to apply for business intelligence jobs. This certificate program assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate. By the end of this course, you will: -Make key distinctions between business intelligence (BI) and data analysis -Explore how data is used in business processes and decision-making -Describe ways that BI professionals impact their organizations -Identify the uses and benefits of BI tools, including data models, pipelines, data visualizations, and dashboards -Acquire, manipulate, and integrate data using key BI concepts -Select and define metrics that are relevant to project goals and stakeholder questions -Develop and execute a BI project by working with stakeholders to determine project requirements, execute tasks, and deliver insights that guide decision-making

Modules

Get started with business intelligence

    • 3 Videos
    • 4 Readings
    • 1 Plugin
Show info about module content

3 Videos

  • Welcome to the Google Business Intelligence Certificate
  • Introduction to Course 1
  • Sally: Personal career journey

4 Readings

  • Google Business Intelligence Certificate overview
  • Course 1 overview
  • Helpful resources and tips
  • Share and connect in the discussion forums

The organizations and teams that benefit from business intelligence

    • 2 Videos
    • 2 Readings
    • 1 Quiz
    • 1 Plugin
Show info about module content

2 Videos

  • Explore business intelligence careers
  • Business intelligence teams and partners

2 Readings

  • Business intelligence drives change
  • Collaboration with business intelligence partners

1 Quiz

  • Test your knowledge: Organizations and teams that benefit from business intelligence

Business intelligence structures and stages

    • 2 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

2 Videos

  • Business intelligence maximizes the value of data analytics
  • The stages of business intelligence

1 Readings

  • Compare data analysis and business intelligence

1 Quiz

  • Test your knowledge: Business intelligence structures and stages

How business intelligence makes an impact

    • 2 Videos
    • 6 Readings
    • 2 Quiz
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Complete the business intelligence documents

2 Videos

  • Contribute to a winning business intelligence strategy
  • The business intelligence professional’s toolbox

6 Readings

  • Key business intelligence documents
  • Activity Exemplar: Complete the business intelligence documents
  • Case study: FeatureBase, Part 1: Fine tuning metrics for data collection
  • Review technologies and best practices
  • Prepare to assess your readiness for the Google Business Intelligence Certificate
  • Understand your readiness score

2 Quiz

  • Test your knowledge: How business intelligence makes an impact
  • Assess your readiness for the Google Business Intelligence Certificate

Program plans and expectations

    • 2 Videos
    • 2 Readings
    • 2 Plugin
Show info about module content

2 Videos

  • Wrap-up
  • Gagan: Get connected

2 Readings

  • Participate in program surveys
  • Get to know other learners

Review: Data-driven results through business intelligence

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Quiz-taking tips and techniques

1 Readings

  • Glossary terms from module 1

1 Quiz

  • Module 1 challenge

[Optional] Review Google Data Analytics Certificate content

    • 3 Videos
Show info about module content

3 Videos

  • [Optional] Review Google Data Analytics Certificate content about the data analysis process
  • [Optional] Review Google Data Analytics Certificate content about data strategy
  • [Optional] Review Google Data Analytics Certificate content about data governance

Business intelligence analysts and engineers—the ultimate team players

    • 3 Videos
    • 2 Readings
    • 1 Quiz
Show info about module content

3 Videos

  • Welcome to module 2
  • Business intelligence stakeholders
  • Become an expert business intelligence communicator

2 Readings

  • Know your stakeholders and their goals
  • Best practices for communicating with stakeholders

1 Quiz

  • Test your knowledge: Business intelligence analysts and engineers—the ultimate team players

Keeping it real: Monitor in the moment

    • 1 Videos
    • 1 Readings
    • 1 Quiz
    • 1 Plugin
Show info about module content

1 Videos

  • The value of near-real-time monitoring

1 Readings

  • How companies benefit from near-real-time intelligence

1 Quiz

  • Test your knowledge: Near-real-time monitoring

Career focus: Joining the business intelligence field

    • 4 Videos
    • 2 Readings
Show info about module content

4 Videos

  • Career focus: Let's get to (net)work
  • Professional relationship building
  • Anita: My path to BI
  • Jerrod: The incredible value of mentorship

2 Readings

  • Job-search resources for business intelligence professionals
  • The many benefits of mentorships

Review: Business intelligence tools and techniques

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 2

1 Quiz

  • Module 2 challenge

[Optional] Review Google Data Analytics Certificate content

    • 4 Videos
Show info about module content

4 Videos

  • [Optional] Review Google Data Analytics Certificate content about stakeholders
  • [Optional] Review Google Data Analytics Certificate content about asking effective questions
  • [Optional] Review Google Data Analytics Certificate content about bias
  • [Optional] Review Google Data Analytics Certificate content about creating a resume

Constant change and other limitations

    • 4 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge: Constant change and other limitations

4 Videos

  • Welcome to module 3
  • Reexamine the importance of context
  • Data availability in a world of constant change
  • Meghna: Beware of bias

3 Readings

  • Why context is critical
  • Data ethics and the importance of data privacy
  • Anticipate data limitations

Move beyond data limitations

    • 1 Videos
    • 4 Readings
    • 1 Quiz
    • 1 Plugin
Show info about module content

1 Videos

  • Meaningful metrics

4 Readings

  • How to identify key metrics for a project
  • North star metrics
  • Bridge the gap from current state to ideal state
  • Case study: USDM - Selecting key project metrics

1 Quiz

  • Test your knowledge: Move beyond data limitations

Review: Context is crucial for purposeful insights

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 3

1 Quiz

  • Module 3 challenge

[Optional] Review Google Data Analytics Certificate content

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • [Optional] Review Google Data Analytics Certificate content about data integrity

1 Readings

  • [Optional] Review Google Data Analytics Certificate content about context

Apply your skills to a workplace scenario

    • 3 Videos
    • 3 Readings
Show info about module content

3 Videos

  • Welcome to module 4
  • Patrick: Be a candidate of choice
  • Introduction to your end-of-course project

3 Readings

  • End-of-course project introduction
  • Design effective executive summaries
  • Explore Course 1 end-of-course project scenarios

Cyclistic scenario

    • 2 Readings
    • 1 Quiz
Show info about module content

2 Readings

  • Course 1 workplace scenario overview: Cyclistic
  • Activity Exemplar: Complete the business intelligence project documents for Cyclistic

1 Quiz

  • Activity: Complete the business intelligence project documents for Cyclistic

Google Fiber scenario

    • 2 Readings
    • 1 Quiz
Show info about module content

2 Readings

  • Course 1 workplace scenario overview: Google Fiber
  • Activity Exemplar: Complete the business intelligence documents for Google Fiber

1 Quiz

  • Activity: Complete the business intelligence documents for Google Fiber

End-of-course project wrap-up

    • 1 Videos
    • 1 Quiz
Show info about module content

1 Videos

  • End-of-course project review

1 Quiz

  • Assess your Course 1 end-of-course project

Course review: Foundations of Business Intelligence

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Course wrap-up

4 Readings

  • Join the community and study group
  • Glossary terms from module 4
  • Course 1 glossary
  • Get started on Course 2

Auto Summary

Enhance your career with the "Foundations of Business Intelligence" course, designed for those entering the Big Data and Analytics domain. Led by Google BI professionals, this expert-level course offers hands-on activities, real-world examples, and essential BI tools. Over 1500 minutes, you'll learn to distinguish BI from data analysis, use data for business growth, and execute BI projects. Ideal for those with foundational analytics knowledge, the course is available on Coursera through Starter and Professional subscriptions. Perfect for aspiring business intelligence professionals.

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