Meta Marketing Analytics

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
Course by Meta
Offered by

About

This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects. The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications.

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Meta Marketing Analytics is an eight-course program designed for aspiring marketing analysts, developed by experts at Aptly and Meta. It covers fundamental marketing principles, data-informed decision-making, and the OSEMN data analysis framework. Key tools include spreadsheets, SQL, Python, Tableau, and Meta Ads Manager. The program features hands-on projects and prepares learners for the Meta Marketing Science Professional Certification exam. Available on Coursera with Starter and Professional subscription options, this foundation-level course is perfect for those looking to enter the marketing analytics field.