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- Level Expert
- Course by ESSEC Business School
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This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.Auto Summary
"Strategic Business Analytics" is an advanced course designed for individuals keen on harnessing statistical techniques and big data analytics to drive business decisions. Ideal for students, business analysts, and data scientists, this specialization requires a background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering. The course immerses learners in various industry domains through hands-on case studies, focusing on practical applications like event forecasting, customer segmentation, and calculating customer lifetime value. A unique feature is its third course and Capstone Project, created in collaboration with Accenture, enhancing learning with real-world applications in sectors such as media, communications, and public service. Participants will master the use of R for developing business intelligence insights and learn to effectively present their analyses to stakeholders. The course culminates in earning a Specialization Certificate from one of the world’s top business schools, guided by leading European experts in business analytics and marketing. Offered by Coursera, the specialization is available through Starter and Professional subscription options. This expert-level program is perfect for those looking to make informed, sustainable business decisions using advanced analytics techniques.
Nicolas Glady
Arnaud De Bruyn