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Leading with a Digital Strategy
  • Level Beginner
  • Ratings
  • Duration 20 hours
  • Course by IIMA - IIM Ahmedabad
  • Total students 19,433 enrolled
  • Offered by

About

To lead and strategize for the future now requires understanding digital technologies. Digital technologies are shaping businesses, operations, and families, changing how we organize. However, the paradox is that many people are struggling to lead in the changing times. How do organizations wade through the challenges and harness the opportunities presented by the ongoing digital age? The advent of advanced technologies such as artificial intelligence may make these challenges and opportunities even larger. This course developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA) delves into the fundamental principles required to create digital strategies. The course is apt for students, professionals, and other enthusiasts intending to learn about creating digital strategies.  When applied properly, digital strategy may revolutionize firm performance across industries like education, healthcare, commerce, and operations.

Skills you learn

Modules

Course Introduction

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Course Introduction
  • Meet Your Instructor

1 Readings

  • Course Overview

Week's Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Week's Introduction

Lesson 1: Basic Concepts of Digital Transformation

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Basic Concepts of Digital Transformation

2 Videos

  • Digital Transformation: An Introduction
  • The Context of Digital Transformation

3 Readings

  • Essential Reading: Digitization, Digitalization, And Digital Transformation- Confuse Them At Your Peril
  • Recommended Reading: The Digitization of Just About Everything
  • Essential Reading: Google's Eric Schmidt: We need Critical Thinking now more than Ever

Lesson 2: The Need to Master Digital Transformation

    • 4 Videos
    • 3 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • The Need to Master Digital Transformation
  • Week 1 (Graded)

4 Videos

  • Mastering Digital Transformation
  • Challenges Underlying Digital Transformation
  • The Transformative Paradox
  • The Organizational Approach

3 Readings

  • Essential Reading: Leveraging AI in Business: 3 Real-World Examples
  • Recommended Reading: Jobs, Productivity and the Great Decoupling
  • Essential Reading: How To Digitize India?

Week's Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Week's Introduction

Lesson 1: The Scientific Approach

    • 3 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • The Scientific Approach

3 Videos

  • Mastering Digital Transformation: A Scientific Approach
  • The Scientific Approach: Lenses
  • Lenses for Digital Transformation

2 Readings

  • Essential Reading: Why Silicon Valley is so excited about awkward drawings done by artificial intelligence?
  • Recommended Reading: DeSanctis, G., & Poole, M. S. (1994). Capturing the complexity in advanced technology use: Adaptive structuration theory. Organization science, 5(2), 121-147

Lesson 2: Digital Transformation, Scientific Approach, and Purpose

    • 5 Videos
    • 3 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Digital Transformation, Scientific Approach, and Purpose
  • Week 2 (Graded)

5 Videos

  • The Scientific Approach: Concepts
  • Concepts Underlying Digital Transformation
  • Relationship between Concepts: Hypotheses
  • The Scientific Approach: Hypotheses
  • Purpose of Digital Transformation: Instrumental, Operational, and Existential

3 Readings

  • Essential Reading: A Harvard Business School Professor on how Companies like Google and Amazon use Experimentation to Innovate, Grow, and Improve
  • Recommended Reading: Facebook Experiment Used Silicon Valley Trickery
  • Recommended Reading: The Sciences of the Artificial by Herbert A. Simon

Week's Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Week's Introduction

Lesson 1: Organizational Transformation

    • 3 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Organizational Transformation

3 Videos

  • Digital Transformation: The Instrumental Purpose
  • Organizational Performance and Technology
  • Positioning-based and Efficiency (or Resource)-based Theories

3 Readings

  • Essential Reading: Dr. Pankaj Setia on the Challenges that will Re-Define CIOs’ Careers
  • Recommended Reading: IT Doesn’t Matter
  • Recommended Reading: Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533

Lesson 2: Instrumental Purpose: The Capabilities Perspective

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Instrumental Purpose: The Capabilities Perspective
  • Week 3 (Graded)

1 Discussions

  • Digital Capabilities and their Impact

4 Videos

  • The Capabilities Model of Organization
  • Digital Transformation as Capability-building
  • Exemplar: Capabilities of Digital India
  • Digital India Capabilities (Digital Public Infrastructure) Pt2: Discussion

3 Readings

  • Recommended Reading: A Global Study on Digital Capabilities
  • Essential Reading: Payments
  • Recommended Reading: Stacking Up Financial Inclusion Gains in India

Week's Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Week's Introduction

Lesson 1: Instrumental Purpose

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Instrumental Purpose

2 Videos

  • The Capability Performance Hypotheses
  • High-Performance Digital Capabilities

2 Readings

  • Essential Reading: 10 Must-Have CRM Features Small Businesses Should Use
  • Recommended Reading: What is Industry 4.0? Here's A Super Easy Explanation For Anyone

Lesson 2: Capability Hierarchy

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Capability Hierarchy

2 Videos

  • Hierarchy of Capabilities
  • Digital Capability Conversion Factor

3 Readings

  • Essential Reading: Pankaj Setia. Leveraging Digital Technologies: How Information Quality leads to Localized Capabilities and Customer Service Performance
  • Essential Reading: Enabling Productivity and Scale through Improved Enterprise Knowledge Management
  • Recommended Reading: Digital Revolution in the Indian Banking Sector

Lesson 3: Context and Organizational Capabilities

    • 2 Videos
    • 5 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Context and Organizational Capabilities
  • Week 4 (Graded)

2 Videos

  • Capability Performance Hypotheses: The Role of Context
  • Organizational Capability Performance Factor

5 Readings

  • Recommended Reading: Setia, P., & Patel, P. C. (2013). How information systems help create OM capabilities: Consequents and antecedents of operational absorptive capacity. Journal of Operations Management, 31(6), 409-431
  • Essential Reading: Big Data-Tesco Probes the Frontiers of Privacy
  • Essential Reading: Microsoft Reorganizes to Fuel Cloud and A.I. Businesses
  • Essential Reading: 7 IT Restructuring Mistakes to avoid
  • Essential Reading: GE’s Digital Transformation Journey

Peer Review Assignment

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer-Graded Assignment: Identifying the Instrumental Purpose underlying a well-known Digital Transformation
Pankaj Setia
Instructor

Pankaj Setia