- Level Intermediate
- Duration 2 hours
- Course by Coursera Project Network
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Offered by
About
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services. We will practice critically examining external factors that could affect the business sector. You will engage in evaluating through examples and hands-on practice examining factors effecting business including Political, Economic, Social, Technological, Legal, and Environmental. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service.Modules
Analyzing Macro-Environmental Factors Using Creately
1
Assignment
- Graded Quiz: Test your Project Understanding
1
Labs
- Analyzing Macro-Environmental Factors Using Creately
2
Readings
- Project-based Course Overview
- Creating an account for Creately
Auto Summary
Unlock the potential of new markets with "Analyzing Macro-Environmental Factors Using Creately." This intermediate 2-hour guided project, led by Coursera, focuses on identifying and analyzing business markets using proven competitive strategy models and the Creately program. Ideal for aspiring entrepreneurs, it covers evaluating external factors like Political, Economic, Social, Technological, Legal, and Environmental influences. Available for free, this course empowers you to validate business ideas scientifically and logically.

Instructor
Jasper Albert