- Level Intermediate
- Duration 3 hours
- Course by Coursera Project Network
-
Offered by
About
By the end of this project, you will be fluent in identifying and analyzing product and market opportunities for new businesses, and in deriving next phase strategies from your analysis. This will enable you to generate positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in competitive strategy and the Creately platform to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services. We will practice critically examining markets and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation for existing markets as well as new markets. Furthermore, you will assess whether to modify or keep the product structure when entering the market. This project furthers the knowledge and skills acquired during "Analyzing Market Attractiveness Using Creately", and is important step in engineering a successful product or service.Modules
Business Strategy: Product Opportunities Analysis with Creately
1
Assignment
- Graded Quiz: Test your Project Understanding
1
Labs
- Business Strategy: Product Opportunities Analysis with Creately
2
Readings
- Project-based Course Overview
- Creating an account for Creately
Auto Summary
Unlock your potential in identifying and analyzing product opportunities with the "Analyzing Product Opportunities with Creately" course, offered in the Business & Management domain. Guided by an expert instructor on Coursera, this intermediate-level course equips you with the ability to discover and evaluate new market opportunities for your business ventures. Throughout this engaging 180-minute project, you will utilize proven competitive strategy models and the Creately platform to conduct thorough market and product structure analyses. Through practical examples and hands-on practice, you'll learn to make informed decisions about product orientation for existing and new markets, as well as determine necessary modifications when entering these markets. This course builds on the foundational knowledge from "Analyzing Market Attractiveness Using Creately," making it ideal for individuals or companies aiming to explore new product or service markets successfully. Best of all, it's available for free, making it accessible to those looking to enhance their business acumen without financial constraints. Designed to harness your visionary and exploratory abilities, this course is perfect for aspiring entrepreneurs, business strategists, and market analysts seeking to generate positive results for their ventures. Join now and take a significant step towards engineering successful products and services.

Jasper Albert