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Blockchain Opportunity Analysis for Global Commerce
  • Level Professional
  • Duration 13 hours
  • Course by INSEAD
  • Offered by

About

In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in Global Commerce that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.

Modules

Course Introduction

    • 2 Videos
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2 Videos

  • Course Introduction
  • Instructor Introduction

Industry Transformations

    • 2 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Introduction

2 Videos

  • Blockchain Transformations for Every Industry
  • Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx

1 Readings

  • Industry Transformations

Blockchain Case Commons

    • 1 Videos
    • 1 Readings
    • 1 Plugin
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1 Videos

  • How to Use the Blockchain Case Commons

1 Readings

  • Introduction to the Blockchain Case Commons

Exploring Your Market

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Reflection: Exploratory Market Research

1 Videos

  • Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA

2 Readings

  • Exploratory Market Research
  • Conducting Preliminary Market Research

Competition

    • 1 Readings
    • 1 Plugin
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1 Readings

  • How to Perform a Competitive Analysis

Project Milestone: Industry Analysis

    • 1 PeerReview
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1 Peer Review

  • Industry Analysis

Problems that Blockchain Can and Cannot Solve

    • 1 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Problems in Your Market Segment

1 Videos

  • Module Overview: Problems that Blockchain Can and Cannot Solve

1 Readings

  • Problems That Blockchain Can and Cannot Solve

Practitioner Perspectives: Problem Solving with Blockchain

    • 6 Videos
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6 Videos

  • Rob Carter, Executive VP and CIO, FedEx
  • Ana Trbovich, Co-founder and COO at Grid Singularity
  • Will Harborne, Director of Operations at Ethfinex
  • Oleg Fomenko, Co-founder of Sweatcoin
  • Yaniv Neu-Ner, Founder at Counter
  • Siddharth Singhal, APAC Business Development & Strategic Relations at R3

Selecting a Problem

    • 2 Videos
    • 5 Readings
    • 1 Plugin
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2 Videos

  • Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX
  • How to Use a Decision Matrix

5 Readings

  • How To Write a Good Problem Statement
  • Blockchain Opportunity Brainstorm
  • Problem Solving With Blockchain
  • Decision Matrix
  • Statement of Benefit

Project Milestone: Opportunity Identification

    • 1 PeerReview
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1 Peer Review

  • Opportunity Identification

Positioning Your Idea

    • 2 Videos
    • 2 Readings
    • 1 Plugin
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2 Videos

  • Module Overview: Positioning
  • Practitioner Perspective: Rolf Hoefer, Keyless Technologies

2 Readings

  • Positioning Your Idea
  • Strategic Positioning of Your Organization

Project Milestone: Positioning

    • 1 PeerReview
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1 Peer Review

  • Positioning

Executing Your Idea

    • 2 Videos
    • 2 Readings
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2 Videos

  • Module Overview: Business Model Innovation
  • Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity

2 Readings

  • Designing Your Business Model
  • Operational Considerations

Project Milestone: Execution

    • 1 PeerReview
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1 Peer Review

  • Execution

Final Deliverable

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Blockchain Opportunity Analysis

1 Videos

  • Preparing Your Final Deliverable

Reflection & Wrap-up

    • 2 Videos
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2 Videos

  • Course Wrap-up
  • Specialization Close

Auto Summary

Explore the transformative potential of blockchain in global commerce with this advanced course, guided by experienced practitioners. Over approximately 780 minutes, you'll develop a Blockchain Opportunity Analysis, identifying and solving real-world problems using blockchain technology. Ideal for professionals in business and management, this Coursera course offers valuable tools, weekly project milestones, and access to a comprehensive Blockchain Case Commons. Available with a Starter subscription, it's perfect for those looking to pitch innovative solutions to their organizations or investors.

Don Tapscott
Instructors

Don Tapscott

Alex Tapscott
Instructors

Alex Tapscott