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Bridging the Gap between Strategy Design and Delivery
  • Level Professional
  • Duration 19 hours
  • Course by Brightline Initiative
  • Offered by

About

Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo. In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.

Modules

Before You Begin...

    • 1 Videos
    • 3 Readings
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1 Videos

  • Welcome from Ricardo Vargas

3 Readings

  • Meet the Course Facilitator
  • Take This Survey!
  • General Information

The Gap between Strategy Design and Strategy Delivery

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Reflect on Your Organization's Strategy Implementation Capacity

3 Videos

  • Welcome to Module 1!
  • Why Organizations Fail to Meet their Strategic Objectives
  • Blackberry: A Case-Study in Disruption

Why does a Gap between Strategy and Implementation Exist?

    • 5 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Test Your Understanding 1 - Part 1

1 Discussions

  • Other Examples of Disruption and/or Transformation?

5 Videos

  • Factors Contributing to the Gap
  • Are You Asking the Right Questions? By TED and Brightline
  • Characterizing the Gap
  • Netflix and Blockbuster: A Case-Study in Disruption
  • Singapore: Transforming Itself into a Global Economic Hub

Industry Expert and Thought Leader Interviews

    • 3 Videos
    • 1 Readings
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3 Videos

  • Jeroen Tas, Royal Philips
  • Sunil Prashara, Project Management Institute
  • Haiyan Wang, China India Institute

1 Readings

  • Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang

Putting it All Together

    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Test Your Understanding 1 - Part 2

1 Discussions

  • Suggestion Box: Can You Make Your Organization's Strategy More Flexible?

3 Readings

  • Your Strategy Has to Be Flexible — But So Does Your Execution
  • OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs
  • OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality

Wrap Up

    • 1 Readings
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1 Readings

  • Module 1 Wrap Up

Welcome to Module 2

    • 2 Readings
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2 Readings

  • Welcome to Module 2!
  • Why Brightline's 10 Guiding Principles are Important

Guiding Principle 1

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Organizations that Give Strategy Design and Delivery Equal Importance

3 Videos

  • Understanding Brightline's Guiding Principle 1
  • NASA: Guiding Principle 1 in Action
  • Guiding Principle #1 by TED and Brightline

Guiding Principle 2

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • How Can Organizations Ensure Accountability?

3 Videos

  • Understanding Brightline's Guiding Principle 2
  • Saudi Telecom Company: Guiding Principle 2 in Action
  • Guiding Principle #2 by TED and Brightline

Guiding Principle 3

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Barriers to Allocating the Right Resources

3 Videos

  • Understanding Brightline's Guiding Principle 3
  • American Red Cross: Guiding Principle 3 in Action
  • Guiding Principle #3 by TED and Brightline

Guiding Principle 4

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • New Ways for Organizations to Understand Customer Needs

3 Videos

  • Understanding Brightline's Guiding Principle 4
  • Amazon: Guiding Principle 4 in Action
  • Guiding Principle #4 by TED and Brightline

Industry Expert and Thought Leader Interviews

    • 3 Videos
    • 1 Readings
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3 Videos

  • Roger Martin, Rotman School of Management
  • Dina Matta, ING Bank
  • Executives at Saudi Telecom Company (STC)

1 Readings

  • Meet Roger Martin, Dina Matta and Saudi Telecom Company

Putting it All Together

    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Test Your Understanding 2

1 Discussions

  • Taking Responsibility and Leveraging Insights

3 Readings

  • Executives Fail to Execute Strategy Because They’re Too Internally Focused
  • OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second
  • OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem

Wrap Up

    • 1 Readings
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1 Readings

  • Module 2 Wrap Up

Welcome to Module 3

    • 1 Readings
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1 Readings

  • Welcome to Module 3!

Guiding Principle 5

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Can You Think of Other Examples of Bold Strategy Execution?

3 Videos

  • Understanding Brightline's Guiding Principle 5
  • ING Bank: Guiding Principle 5 Action
  • Guiding Principle #5 by TED and Brightline

Guiding Principle 6

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Promoting Engagement and Cooperation at Your Organization

3 Videos

  • Understanding Brightline's Guiding Principle 6
  • NHS Connecting for Health: Guiding Principle 6 in Action
  • Guiding Principle #6 by TED and Brightline

Guiding Principle 7

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Quick Decision-Making in Your Organization

3 Videos

  • Understanding Brightline's Guiding Principle 7
  • Spotify: Guiding Principle 7 in Action
  • Guiding Principle #7 by TED and Brightline

Industry Expert and Thought Leader Interviews

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Rita McGrath, Columbia Business School
  • Martin Reeves, BCG Henderson Institute
  • Vijay Govindarajan, Dartmouth College

1 Readings

  • Meet Rita McGrath, Martin Reeves and Vijay Govindarajan

Putting It All Together

    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Test Your Understanding 3

1 Discussions

  • Adding Agility to the Way You Work

3 Readings

  • 3 Changes Retailers Need to Make to Survive
  • OPTIONAL READING: The Stretch Goal Paradox
  • OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do

Wrap Up

    • 1 Readings
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1 Readings

  • Module 3 Wrap Up

Welcome to Module 4

    • 1 Readings
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1 Readings

  • Welcome to Module 4!

Guiding Principle 8

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Personal Experience with Competing Priorities

3 Videos

  • Understanding Brightline's Guiding Principle 8
  • Bill and Melinda Gates Foundation: Guiding Principle 8 in Action
  • Guiding Principle #8 by TED and Brightline

Guiding Principle 9

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Flexibility vs. Robustness

3 Videos

  • Understanding Brightline's Guiding Principle 9
  • Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action
  • Guiding Principle #9 by TED and Brightline

Guiding Principle 10

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Ideas for Celebrating Suceess

3 Videos

  • Understanding Brightline's Guiding Principle 10
  • Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action
  • Guiding Principle #10 by TED and Brightline

Industry Expert and Thought Leader Interviews

    • 2 Videos
    • 1 Readings
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2 Videos

  • Tendayi Viki, Strategyzer
  • Perry Keenan, Boston Consulting Group (BCG)

1 Readings

  • Meet Tendayi Viki and Perry Keenan

Putting it All Together

    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Test Your Understanding 4

1 Discussions

  • Does Your Organization Refine its Strategy?

3 Readings

  • Your Strategy Should Be a Hypothesis You Constantly Adjust
  • OPTIONAL READING: Strategic Agility, the Netflix Way
  • OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts

Wrap Up

    • 1 Readings
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1 Readings

  • Module 4 Wrap Up

Final Project

    • 1 Readings
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1 Readings

  • Final Project Instructions

Course Conclusion

    • 1 Videos
    • 2 Readings
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1 Videos

  • Course Conclusion

2 Readings

  • Take this survey!
  • Additional Resources

OPTION 1: For-Profit Case-Study

    • 3 Readings
    • 1 PeerReview
    • 2 Assignment
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2 Assignment

  • Part 1: Test Your Understanding of the Case
  • Part 2: Test Your Understanding of the Case

1 Peer Review

  • COO/CEO-Elect Valentina Salvador Writes an Action Plan

3 Readings

  • Download the Case for Easy Reference
  • Part 1: RTech Becomes a Global Tech Player
  • Part 2: RTech Enters a New Era

OPTION 2: Government Case-Study

    • 3 Readings
    • 1 PeerReview
    • 2 Assignment
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2 Assignment

  • Part 1: Test Your Understanding of the Case
  • Part 2: Test Your Understanding of the Case

1 Peer Review

  • Development Fund Center Head Sasha Kiriakov Writes an Action Plan

3 Readings

  • Download the Case for Easy Reference
  • Part 1: Taxing Challenges for Pavlova
  • Part 2: The New Head of the Development Fund Diagnoses the Department’s Challenges

OPTION 3: Nonprofit Case-Study

    • 3 Readings
    • 1 PeerReview
    • 2 Assignment
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2 Assignment

  • Part 1: Test Your Understanding of the Case
  • Part 2: Test Your Understanding of the Case

1 Peer Review

  • New Executive Director Hanif Kohli Writes an Action Plan

3 Readings

  • Download the Case for Easy Reference
  • Part 1: Reinventing Steifen's Life Foundation
  • Part 2: Hanif’s 10 Key Points

Auto Summary

"Bridging the Gap between Strategy Design and Delivery" is a vital course for leaders in Business & Management, focusing on enhancing strategic implementation. Led by Coursera, it explores Brightline’s 10 Guiding Principles through real-world examples and expert interviews. Over 1140 minutes, learners will develop actionable plans to overcome organizational challenges. Subscription options include Starter and Professional levels, making it perfect for professionals aiming to excel in strategic delivery.

Ricardo Viana Vargas
Instructor

Ricardo Viana Vargas