Building the Business Model for Corporate Entrepreneurs
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 11 hours
- Course by University of Maryland, College Park
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Offered by
About
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-modelModules
Welcome to Building the Business Model for Corporate Entrepreneurs
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1
Videos
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5
Readings
1
Videos
- Preview of the Course
5
Readings
- Welcome to Building the Business Model for Corporate Entrepreneurs
- Meet Dan Gordon
- Connect with your Classmates
- Our Recommended Textbook for the Course
- Download the Business Model Canvas Poster
What does a startup business model look like?
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7
Videos
7
Videos
- Welcome to Week One
- What is a startup?
- Customer, market, and value propostion
- Product-market fit: The heart of the business model
- Walk-through of the Business Model Canvas - Part 1
- Walk-through of the Business Model Canvas - Part 2
- How do you develop a business model?
Challenge Activity
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1
PeerReview
1
Peer Review
- Business Models of Innovative Corporations
Expand Your Learning
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Talk to customers (and others) to build the business model
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7
Videos
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2
Readings
7
Videos
- Welcome to Week Two
- Why talk to customers? What do they know?
- How to get insights from customers
- Building a pipeline of customer interviews
- What to do before the interview
- What to do after the interview
- Cold calling 101
2
Readings
- Talking to Humans
- How to Interview a Customer (Optional)
Challenge Activity
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1
PeerReview
1
Peer Review
- Customer Discovery and Customer Validation
Customer Segments and Value Propositions
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5
Videos
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4
Readings
5
Videos
- Welcome to Week Three
- Why have customer segments at all?
- Customer segments, value propositions, and product features
- Customer types
- Customer segments and business models
4
Readings
- An Introduction to Customer Segmentation
- In the Digital Era, People, Not Processes, Are Key (Optional)
- Know Your Customers’ “Jobs to Be Done” (Optional)
- What Is Value? The Costco Value Proposition (Optional)
Customer Archetypes and MVPs
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2
Videos
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2
Readings
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1
Assignment
1
Assignment
- Value Proposition and Customer Segment Analysis
2
Videos
- Customer archetypes
- Minimum viable product (MVP)
2
Readings
- The Lean Startup Methodology (Optional)
- How To Design Your Next Minimum Viable Product (Optional)
Types of Markets and Effects on Business Models
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5
Videos
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1
Readings
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1
Assignment
1
Assignment
- Customer Types and Customer Archetypes Analysis
5
Videos
- Market size and sizing
- Physical and virtual goods
- Market types
- B2C and B2B markets
- Crossing the chasm
1
Readings
- Business Model Generation
Reaching your customers
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4
Videos
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3
Readings
4
Videos
- Welcome to Week Four
- The funnel of customer engagement
- What is a channel?
- Product-channel fit
3
Readings
- The Elements of Value (Optional)
- You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
- Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
The rest of the business model canvas
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5
Videos
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2
Readings
5
Videos
- Cost structure
- The rest of the business model canvas
- Key activities
- Key partnerships
- Key resources
2
Readings
- Business Model Generation
- How To Turn Corporations Into Innovation Machines (Optional)
Challenge Activity
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1
Assignment
1
Assignment
- Developing Your Business Model
Final Thoughts
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1
Videos
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1
Readings
1
Videos
- Final Thoughts
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Auto Summary
Join Dan Gordon in "Building the Business Model for Corporate Entrepreneurs," a dynamic business and management course from the University of Maryland. Master the Business Model Canvas to tackle corporate challenges, focusing on customer value, sustainable ventures, and in-depth customer discovery. Ideal for foundational learners, this 660-minute course offers a hands-on project to create a customer-validated business model. Try it for free on Coursera and elevate your corporate entrepreneurship skills.
Daniel Gordon