Building Culture in a Scale Up
Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives. This course will help you get that crucial culture piece within your scaleup right.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 10 hours
- Course by IE Business School
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Offered by
About
Company culture changes in the shift from startup to scaleup – and it's vital to create and sustain a culture where everyone on the team understands the company's mission, values, strategy and objectives. This course will help you get that crucial culture piece within your scaleup right. You'll discover the role the company founder and the company culture play in ensuring a successful transition from startup to scaleup, gain insights on building and fostering diverse teams, and understand the critical importance of implementing corporate governance structures that make sense for your company. Culture can be your company's superpower, and with this course, you'll be able to build and maintain the company culture that will bolster your company through the scaleup phase – and beyond.Modules
Shifting Culture from Startup to Scaleup
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1
Videos
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1
Readings
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1
Discussion
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1
Plugin
1
Discussions
- Tell Us About Yourself
1
Videos
- Welcome to the Course!
1
Readings
- Stage of Company, Not Name of Company
Why Culture Matters
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1
Videos
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3
Readings
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1
Discussion
1
Discussions
- Does Your Company Have a Company Culture Document?
1
Videos
- Why Culture is So Important
3
Readings
- Culture Eats Strategy For Breakfast
- How Our Company Culture Helped Us Scale From 10 Employees To 275
- Getting Human Resources Right
The Importance of the Founder in Building and Structuring Company Culture
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1
Videos
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3
Readings
1
Videos
- The Importance of the Founder in Getting Culture Buy-In
3
Readings
- Why We Prefer Founding CEOs
- Protecting Your Company from Itself — Why You Need HR (Podcast)
- #GoBeyond (OPTIONAL)
Test Your Knowledge of Module 1!
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1
Assignment
1
Assignment
- Module 1
Breaking the Mold: What Great Company Culture Looks Like
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1
Videos
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5
Readings
1
Videos
- Examples of a Great Scale Up Culture: Netflix and Hubspot
5
Readings
- How Netflix Reinvented HR
- Former Netflix Chief Talent Officer Patty McCord on Recode Decode (Podcast + Transcript)
- Scaleup Leadership Lessons I’ve Learned Over 9 Years as HubSpot’s CEO
- The HR Road to Scale Up
- Engineering And Hypergrowth: Scaling Travelperk Without Losing Our Culture
The Role of Diversity in Great Company Culture
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1
Videos
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5
Readings
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1
Discussion
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1
Plugin
1
Discussions
- How Diverse Is Your Company?
1
Videos
- IE Professor Interview: Celia de Anca on Diversity
5
Readings
- Seek Diversity to Solve Complexity
- How to Build a World-Class Team in a Global And Remote Context
- 12 Challenges That Companies Face in Scaling Internationally
- Why Startups and Scaleups Fail Internationally: Top Three Reasons
- #GoBeyond (OPTIONAL)
Test Your Knowledge of Module 2!
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1
Assignment
1
Assignment
- Module 2
When It´s Time to Level Up
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1
Videos
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2
Readings
1
Videos
- What is Leveling Up? End of Advisors
2
Readings
- This is How Startups “Level Up” After Raising Money
- Should Your Startup Have an Advisory Board?
Building and Leveraging Corporate Governance for Scaling Success
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2
Videos
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4
Readings
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1
Discussion
1
Discussions
- Corporate Governance in Your Company
2
Videos
- Corporate Governance: When Things Go Right & When Things Go Wrong
- Entrepreneur Interview: Kike Sarosola, Founder of Room Mate Hotels
4
Readings
- Startup Boards for Corporate Governance
- Governance for Startups: How to Build and Manage a Board
- 10 Tips to Turn Your Startup Board Into a Secret Weapon
- #GoBeyond (OPTIONAL)
Test Your Knowledge of Module 3!
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1
Assignment
1
Assignment
- Module 3
Scaling Up Your Team
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1
Videos
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5
Readings
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1
Discussion
1
Discussions
- How is Onboarding Handled in Your Company?
1
Videos
- Hiring and Retaining Great People
5
Readings
- Managing People Is Exceptionally Hard To Do Well. People Are Complex, And Organizations Are Just Full Of Them
- 5 Tips For Building A Great Team From Patrick Collison Of Stripe
- The Evolving Role of a Founder CTO
- The Onboarding Process: Packlink Engineering
- Remote Work Q&A (Transcript and Podcast)
Demystifying the “Great Team”
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1
Videos
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3
Readings
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1
Discussion
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1
Plugin
1
Discussions
- Teambuilding in Your Company
1
Videos
- The Science Behind Effective Teams
3
Readings
- What Google Learned From Its Quest to Build the Perfect Team
- The Five Keys to a Successful Google Team
- #GoBeyond (OPTIONAL)
Test Your Knowledge of Module 4!
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1
Assignment
1
Assignment
- Module 4
Wrapping Up the Course
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2
Videos
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1
Readings
2
Videos
- Resources to Continue Your Learning
- Final Thoughts on the Course
1
Readings
- Liked This Course? Rate It!
Auto Summary
"Building Culture in a Scale Up" is a foundational business and management course offered by Coursera, designed to help scaleups create and sustain a strong company culture. Led by an expert instructor, the course covers the transition from startup to scaleup, the role of founders, fostering diverse teams, and implementing effective corporate governance. With a duration of 600 minutes, learners can choose between Starter and Professional subscription options. Ideal for business professionals and entrepreneurs aiming to strengthen their company's mission, values, and strategies for long-term success.
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