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Building Your Freelancing Career Capstone
  • Level Professional
  • Duration 12 hours
  • Course by California Institute of the Arts
  • Offered by

About

As the final course in the Building Your Freelancing Career specialization, learners will build upon their fundamental skills from courses 1-4 to develop a fully fleshed out business plan, brand and financial model for their real freelancing business, or one they develop just for the purpose of determining whether or not they will be able to launch a new business venture. Once they have developed their plan, they will be able to submit them for peer review and completion of the specialization. CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.

Modules

Building Your Freelancing Career Capstone

    • 2 Videos
    • 2 Readings
Show info about module content

2 Videos

  • Course Introduction
  • Introduction to Business Plans

2 Readings

  • Specialization Overview
  • Capstone Project Details

Course Communication & Academic Policies

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Get acquainted with our freelancers

4 Readings

  • About CalArts and Extended Studies
  • Forum Guidelines
  • Academic Integrity
  • Requesting Peer Reviews

Step 1 of Developing Your Service

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • Find a Problem with a Hungry Audience

3 Readings

  • Build Your Persona
  • Research Your Ideal Customer
  • Problem and Ideal Target Customer (Page 2)

Step 2 of Developing Your Service

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Understanding and Sizing Your Market

2 Readings

  • Market Sizing
  • Market Research & Sizing (Page 3)

Step 3 of Developing Your Service

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Spy on the Competition

2 Readings

  • Step 3 - Assess the Competition
  • Competition (Page 4)

Step 4 of Developing Your Service

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Design Your Solution

2 Readings

  • Discover your customers
  • Solution (Page 5)

Updating Your Business Budget

    • 5 Videos
    • 3 Readings
Show info about module content

5 Videos

  • Business Finance
  • Business Inputs Walkthrough
  • Could you give yourself a raise?
  • Testing additional assumptions
  • Adding more complexity to your inputs

3 Readings

  • Runaway 3: Design your business budget
  • Runway 3 continued
  • Financial Plan (Page 7)

Apply style to your plan

    • 2 Videos
    • 2 Readings
Show info about module content

2 Videos

  • Preparing Your Business Plan
  • Branding

2 Readings

  • Add Your Branding
  • Branding (Page 1 and entire document)

Tell others about your business

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Pitch your solution

1 Readings

  • Pitch & Positioning (Page 6)

Think Ahead

    • 4 Videos
    • 1 Readings
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4 Videos

  • Risk Management
  • Passwords & Account Management
  • Rajib on facing and overcoming obstacles
  • Nick on balancing finances

1 Readings

  • Risks (Page 8)

Business plan preparation

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Making a Go/No Go Decision

2 Readings

  • Go or No Go? (Page 9)
  • Self Evaluation (Page 10)

How to review business plans and apply feedback

    • 2 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Capstone Project Submission

2 Videos

  • Evaluating a Business Plan
  • Giving Useful Feedback

Some parting thoughts

    • 4 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Stay connected

4 Videos

  • Socks' words of encouragement
  • Nick's words of wisdom
  • Rajib's parting advice
  • Conclusion

1 Readings

  • Next Steps

Auto Summary

This capstone course, led by Coursera in the Business & Management domain, helps learners finalize their freelancing career by crafting a business plan, brand, and financial model. The 720-minute course is ideal for professionals aiming to launch a new business. Subscriptions are available in Starter and Professional tiers.

Tatiana Mulry
Instructor

Tatiana Mulry