Business Innovation and Digital Disruption
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development.
Monthly Subscription Starting at AED 99 + VAT
- Level Professional
- Course by Universidad de Palermo
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In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.Auto Summary
Unlock the potential of innovation and navigate digital disruption with the "Business Innovation and Digital Disruption" course. Designed for professionals in the Business & Management field, this course provides a comprehensive understanding of design thinking and its pivotal role in business development. Participants will learn to identify challenges, validate opportunities, and drive commercial success through various design methodologies and the newly defined business model canvas. The course delves into the technical aspects of business modeling and strategy development, emphasizing the distinctions between being digital and going digital. Learners will explore how these differences impact both internal operations and customer experiences. Additionally, the course covers marketing fundamentals, teaching participants how to leverage these principles to reposition their brand and enhance their value proposition in the market. Offered by Coursera, this professional-level course is available through the Starter subscription. Perfectly suited for business professionals aiming to stay ahead in a rapidly evolving digital landscape, this course equips learners with the skills needed to harness innovation and lead their organizations through digital transformation.
Patricio O'Gorman
Terry Behan
Lorena Amarante