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Business intelligence and data analytics: Generate insights
  • Level Foundation
  • Duration 13 hours
  • Course by Macquarie University
  • Offered by

About

‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to generate insights in this area is crucial to your organisation’s success into the future. This course will introduce you to analytical tools and skills you can use to understand, analyse and evaluate the challenges and opportunities ‘megatrends’ will inevitably bring to your organisation. Via structured learning activities you will explore how these trends can be addressed through sustainability-oriented innovation. You will be introduced to key data analytics concepts such as systems thinking, multi-level perspectives and multidisciplinary methods for envisioning futures, and apply them to specific real-world challenges you and your organisation may face. And there’ll be a focus on future-proofing skills such as teamwork, collaboration with diverse stakeholders and accounting for judgements made within ethical decision-making frameworks.

Modules

Course overview

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • Course welcome and introduction

3 Readings

  • Course overview
  • Learning activities and assessment
  • Software requirements

Access to SAS Viya for Learners

    • 1 ExternalTool
Show info about module content

1 External Tool

  • SAS Viya for Learners

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 1 outline

Lesson 1

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 1.1 The importance of data in the information age
  • 1.2 The data value chain
  • 1.3 Tools for generating insights
  • 1.4 Job roles available in the data insights market

1 Readings

  • Explore further resources 1

Practice 1

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 1

1 Readings

  • Practice task 1

Assessment 1

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 1

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 2 outline

Lesson 2

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 2.1 Basic statistics
  • 2.2 Variables
  • 2.3 Measures of central tendency
  • 2.4 Measures of dispersion

1 Readings

  • Explore further resources 2

Practice 2

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 2

1 Readings

  • Week 2 - Practice tasks

Assessment 2

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 2

Weekly outline

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Week 3 outline

1 Readings

  • Become a Global MBA learner

Lesson 3

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • 3.1 Normal distribution and histograms
  • 3.2 The empirical rule
  • 3.3 Covariance and correlation

1 Readings

  • Explore further resources 3

Practice 3

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 3

1 Readings

  • Week 3 - Practice tasks

Assessment 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 3

Weekly outline 4

    • 1 Videos
Show info about module content

1 Videos

  • Week 4 outline

Lesson 4

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • 4.1 Data visualisation and Anscombe’s Quartet
  • 4.2 Data cleaning using SAS Data Studio
  • 4.3 Bar and Pie Charts

1 Readings

  • Explore further resources 4

Practice 4

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 4

1 Readings

  • Week 4 - Practice tasks

Assessment 4

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 4

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 5 outline

Lesson 5

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • 5.1 Multi variation correlation matrix and bar + line chart
  • 5.2 SAS Visual Analytics filtering and controls
  • 5.3 KPIs and targeted bar charts
  • 5.4 Dashboard theory

1 Readings

  • Explore further resources 5

Practice 5

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 5

1 Readings

  • Week 5 - Practice tasks

Assessment 5

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 5

Weekly outline

    • 1 Videos
Show info about module content

1 Videos

  • Week 6 outline

Lesson 6

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • 6.1 Linear regression analysis
  • 6.2 Forecasting
  • 6.3 Forecasting and smoothing methods

1 Readings

  • Explore further resources 6

Practice 6

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Recall 6

1 Readings

  • Week 6 - Practice tasks

Assessment 6

    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 6

Auto Summary

Discover the "Business Intelligence and Data Analytics: Generate Insights" course, designed for those in Business & Management. Led by expert instructors from Coursera, this foundational course spans 780 minutes and equips you with essential analytical tools to tackle 'megatrends.' Explore systems thinking, multidisciplinary methods, and sustainability-oriented innovation to future-proof your skills. Perfect for professionals aiming to enhance their ability to generate valuable insights, the course is available through a Starter subscription.

Connor Stead
Instructor

Connor Stead