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Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
  • Level Foundation
  • Duration 18 hours
  • Course by Kennesaw State University
  • Offered by

About

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

Modules

Business Model Canvas (BMC) Nine Building Blocks

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • The BMC Basics

1 Peer Review

  • The Challenge Statement

1 Discussions

  • Business Idea to Business Model: What did you learn?

3 Videos

  • Program Introduction and Meet the Instructor
  • Animated Video, Business Idea to Business Model
  • Business Model Canvas Overview Presentation

2 Readings

  • Presentation Slides as a Handout
  • A Blank Business Model Canvas

Identify the Customer Segments and Select Most Important

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Customer Segment Basics

1 Peer Review

  • The Customer Segments

1 Discussions

  • Visualizing the Model: What did you learn?

2 Videos

  • Animated Video, Visualizing the Model
  • Customer Segments Presentation

1 Readings

  • Presentation Slides as a Handout

Creating and Delivering Value to the Customer

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Value Proposition Basics

1 Peer Review

  • The Value Proposition

1 Discussions

  • Prototyping: What did you learn?

2 Videos

  • Animated Video, Prototyping
  • Value Propositions Presentation

2 Readings

  • Presentation Slides as a Handout
  • A Blank Value Proposition Canvas

Reaching and Communicating with Customers

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Channel Basics
  • Customer Relationship Basics

1 Peer Review

  • Channels and Customer Relationships

1 Discussions

  • Navigating the Environment: What did you learn?

2 Videos

  • Animated Video, Navigating the Environment
  • Channels and Customer Relationships Presentation

1 Readings

  • Presentation Slides as a Handout

Resources Needed to Generate Revenues

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Revenue Stream Basics
  • Key Resource Basics

1 Peer Review

  • Revenue Streams and Key Resources

1 Discussions

  • Proving It: What did you learn?

2 Videos

  • Animated Video, Proving It
  • Revenue Streams and Key Resources Presentation

1 Readings

  • Presentation Slides as a Handout

Building Strategic Partnerships to Deliver Value Propositions

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Key Activity Basics
  • Key Partnership Basics

1 Peer Review

  • Key Activities and Key Partnerships

1 Discussions

  • Telling Your Story: What did you learn?

2 Videos

  • Animated Video, Telling Your Story
  • Key Activities and Key Partnerships Presentation

1 Readings

  • Presentation Slides as a Handout

Identify the key activities and key partners required to succeed

    • 2 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Cost Structure Basics

1 Peer Review

  • Cost Structure

1 Discussions

  • Application Video, What did you learn?

2 Videos

  • Application Video, The Nespresso Business Model
  • Cost Structure Presentation

1 Readings

  • Presentation Slides as a Handout

Pitching the Business Model to Stakeholders

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 PeerReview
Show info about module content

2 Peer Review

  • Your One-Page Business Model Canvas
  • Your 10-Minute Business Model Presentation

1 Discussions

  • Discussion: What did I learn?

1 Videos

  • Telling Your Story Presentation

1 Readings

  • Presentation Slides as a Handout

Conclusion

    • 1 Videos
Show info about module content

1 Videos

  • Final Comments from Your Instructor

Auto Summary

Elevate your entrepreneurial and innovation skills with the "Business Model Canvas: A Tool for Entrepreneurs and Innovators" course, a dynamic project-centered learning experience in the Business & Management domain. Guided by expert instructors from Coursera, this foundational course empowers you to master the Business Model Canvas, a strategic tool designed to help you tackle personal or corporate challenges and opportunities. Throughout the course, you'll delve into the nine critical elements of a business model, including Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. The practical, hands-on approach ensures that by the end of the course, you'll have a polished Business Model Canvas to present your business case for a new product or service in both a concise one-page document and a compelling 10-minute video. Ideal for both entry-level and senior professionals across diverse industries such as education, healthcare, business, and not-for-profit, this course requires no prior experience—just a strong desire to understand innovation best practices and develop the skills to lead impactful innovation projects. The course runs for approximately 1080 minutes and is available via a Starter subscription. Join a community of like-minded learners and gain invaluable insights and feedback as you work through real-world projects. By the end of the course, you'll not only have acquired essential skills but also a completed project that can significantly enhance your professional portfolio. Embark on this transformative learning journey to turn innovative ideas into profitable realities.

Dan Stotz
Instructor

Dan Stotz